What you'll do:

• You will set the strategy and manage digital campaigns for Cultural Care Au Pair’s lead generation efforts including Paid Search, Facebook Ads, TikTok Ads, Retargeting and Content Marketing.
• Communicate performance and testing insights to the team and management.
• Support the management team in budgeting and forecasting towards set goals for the digital channels.
• Stay up to date with digital marketing best practices, with a persistent eye on new channels and competitor techniques.
• Work with the marketing team in testing and executing campaigns across new digital channels.
• Collaborate with our creative team in creating new campaigns and assets.
• Creating and testing new concepts for landing pages.

 Qualifications

• BA or BS degree in marketing or a related field
• 3+ years of digital marketing experience
• Experience with Adwords, Facebook Ads, Retargeting, TikTok Ads and Content Marketing (expert knowledge in at least one of these channels)
• Excellent conversion analytics skills (you LOVE data); experience A/B testing landing pages and creatives.
• You are advanced with Microsoft Excel and Google Analytics
• You have a passion for performance online marketing and are constantly seeking out how to unlock new channels.
• You find it easy to work effectively in a cross-functional team environment.
• You are a team player who understands the importance of teamwork, collaboration, and open communication across a global organization.

Requirements

• Fluent in English (written and spoken) – other languages beneficial
• Eligibility for a Swiss work permit

Extra points if you have

• Experience working with Salesforce Marketing Cloud or similar marketing automation tools.

Our benefits & perks

• Being part of a dynamic and highly motivated team, in an exciting and multicultural working environment
• The opportunity to travel internationally
• Discounts: EF program discounts including personal travel, language schools, and childcare as well as discounts at some local venues and area businesses
• An organization that encourages your personal and professional development
• Excellent work location near the Swiss Alps and Zürich main station, at one of the coolest new offices in Zürich
• Complimentary in-house language and fitness classes
• Complimentary in-house gym access
• Flexibility: Eligibility for our Workplace Flexibility Program: participate in our hybrid work model with up to two days of remote work per week
• Development: Robust professional growth opportunities including monthly trainings, workshops, and inspiring sessions with global leaders and experts