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We want to do everything we can to keep our employees safe and healthy. Therefore, where permitted by applicable law, you will need to be fully vaccinated against COVID-19 to be considered for this U.S.-based job. Reasonable accommodations for medical and religious objections will of course be considered.

Keep reading to learn more about this opportunity to join the Cox family of businesses.

Cox Communications, Inc. is seeking a Manager, Digital Marketing who is a self-motivated business leader with great communication skills who will manage key new customer acquisition & segment programs and experiences. This role ensures efficient coordination of all non-customer digital marketing messaging strategy and initiatives.

 To be successful, you'll need to demonstrate proven skills in optimization of customer & website experiences across all screens/devices; managing internal and external relationships for results, operational business, and performance management approaches to the business; and demonstrate deep experience in running both short & long term projects and marketing campaigns across multiple business units. Strong communication and analytical thinking skills are also necessary to have the right level of impact and influence. 

 This person will develop and execute non-customer.com experiences (mobile & desktop), with the goal of generating new subscriptions to Cox’s core PSU services (video, voice, data, home-security) and revenue growth via sales leads for all residential sales channels (online, call center, and retail partner locations) from a variety of digital & traditional advertising programs.

 Additionally, the individual in this role will act as primary interface for go-to-market digital/online initiatives, and as liaison between multiple internal, external partner groups and the digital sales and marketing team. Internal partners include media team, customer acquisition team, subscriber team, field marketing team, social media team, and the brand team. External partners include agencies managing creative, strategy, placement, and results analysis.  The ideal person is creative, collaborative and consultative, and able to work well across a large organization to drive a growing percentage of the company’s total sales online. Strong communication, attention to detail, prioritization, and analytical thinking skills are also essential to be successful in this role. 

 Position Responsibilities:

Manage and support the guiding vision for maximizing new customer online demand generation.

Manage the day-to-day online operations relating to online acquisition programs, including boundary partner and legal review/approvals.

Manage offers specific to prospecting and optimize within online experiences, sales chat and targeted programs.

Create and analyze reports on market and site performance to ensure predetermined KPIs are being met, including optimal PSU growth and maximizing revenue generation and making decisions/optimizations on actionable data.

Researches and analyzes consumer behavior information to determine trends and identify opportunities for customer growth.

Collaborates with other departments to ensure program effectiveness and to identify areas of opportunity to drive added revenue exist.

Ensure best practices across all online acquisition marketing-related efforts and initiatives, and pushes the envelope to advance digital channels in a manner appropriate for Cox and the quality it demands for its customers.

Ensure 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines

May be specifically assigned to one or more product/strategy and responsible for the marketing activities directly related to the achievement of revenue goals for that effort (movers, students/back to school etc.)

Tracks marketing expenses against budget, and reports variances.

Partners with the marketing branding team to support digital programs driving Cox brand awareness.

Manages and creates cox.com user experiences and capabilities to drive non-customer goals/initiatives and improve visitor/prospect experiences

Provides key input to cox.com site design/customer flow to meet non-customer expectations and organizational goals

Monitor and provide QA for current customer cox.com experiences centric to programs and tactics

Reports to Sr. Manager Digital Acquisition, Digital Marketing & Sales

Qualifications:

Minimum

7+ years of related work experience (online, sales, marketing, etc.); 5+ years of experience if candidate possesses related advanced degree

2+ years of online sales and marketing experience focused on online campaign management and tactic creation, digital marketing, mobile marketing, social media marketing, online video, and other online centric mediums

Strong sales stimulation and campaign management skills

Strong sales/marketing relationship building skills

Excellent communication and people skills

Must be able to work independently with minimal guidance

Preferred

BS/BA degree in related discipline strongly preferred

2+ years of experience in leading cross functional projects

Understanding of online marketing tactics and KPIs (paid search, digital display, remarketing, video pre-roll) across all device types (handheld mobile devices, tablets, desktop/laptop, iOS, SmarTV, etc)

Experience with website design and user experience flows for all device types, with emphasis on mobile

Experience with DMPs (data management platforms) to strategize campaigns and optimize media targeting and placement

Experience with digital dynamic creative solutions and toolsets

Graphic design skills (basic): ability to mock-up a visual to convey design request, ability to resize banners or create occasional site banners

Track record of driving increased results performance

Who We Are

About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

About Cox 

We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.  Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.  We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.  We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com. 

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).  For more details on what benefits you may be offered, visit our benefits page.  

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.