The Digital Marketing Incubation Manager role exists within the Global Mars Wrigley Innovation Incubation Team to serve the internal and external marketing needs of this unique group and support the sales and route-to-market execution in support of de-risking and developing the Mars Wrigley Global innovation portfolio through concept exploration and in-market test and learns. Key activities include performance marketing-enabled concept tests, and leading route-to market execution through both direct-to-consumer and traditional brick & mortar distribution as well as developing other routes-to-market as needed for multiple markets globally.

The associate in this role is a demand-side problem solver and project manager partnering cross-functionally with Consumer Research, Marketing, Sales, and Finance to deliver innovation in market across the MW core portfolio of chocolate, fruity confections, and gum and adjacencies.

What are we looking for?

• Business or Marketing degree required

• Training in human insights gathering, digital commerce strategy and execution, and project management are desired

• A minimum of 3-5 years professional experience in DTC/performance marketing, preferably at least some fluency with market research/insights or sales

• Strong project management skills and ability to balance internal and external partner and customer management

• Solid grasp of innovation strategy and processes

• Hands on experience in the development and successful launch of new products, packs and processes.

• High degree of ownership for their work, a big sense of urgency and an action-biased, positive attitude.

• Creative and critical thinking, problem solver who can operate independently

• Strategic thinking and the ability to anticipate communications opportunities and needs

• Exceptional written and oral communications and presentation skills

• Excellent interpersonal skills and collaborative abilities

What will be your key responsibilities?

• Performance Marketing Enabled Concept Testing

  • Leverage performance marketing skills to develop iterative, behavioral-based testing approaches to new campaigns, audiences, and channels, seeking to enable rapid, iterative learning at small scale.

  • Manage channels and campaigns to align with performance goals, and proactively report and communicate results against these goals.

  • Maximize actionable, reliable data to help guide strategy and deliver a personalized and automated experience that delivers value to the consumer and to the innovation organization.

  • Partner with project teams and consumer intelligence to develop and execute landing page testing to optimize onsite conversion. 

• Routes-to-Market and Broker Management

  • Establish new customer, broker and distributor relationships as needed to enable in-store testing

  • Partner with brokers to unlock new aisles for innovation testing and new customers/channels.

  • Partner with local market and regional sales resources to support sell-in of innovation concepts and scale-up of successful projects.

  • Support DTC execution

• Project Management

  • Project manage Incubation team’s execution of in-store tests and direct to consumer tests

  • Guide strategy and development of performance marketing tests

  • Facilitate the culmination of multiple workstreams through efficient, strategic, and transparent project management

  • Manage vendor and agency partners

  • Identify areas of opportunity within Incubation processes

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

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