Are you interested in playing a critical part in the shift to a more complete set of data sources and focus towards practical data-driven insights driving business performance?

Join key data owners in LEGO, supported by a key data strategy, look more broadly than web analytics and drive forward how we pull in multiple data sources to continue to make data driven decisions.

Core Responsibilities

• Utilise all available tools (web analytics e.g. Adobe Analytics, Tableau, big data platform, user replay tools etc) to proactively identify data-driven opportunities for improvement in the LEGO.com shopper experience, sharing practical insights across team and in relevant forums to trigger action and site optimization

• Alongside the Business intelligence team, interrogating the data sources within the Big Data Platform using SQL, R or another coding language to create insight, reports and dashboards that empower decision making within the broader team.

• Build and maintain key shared dashboards within Adobe Analytics and Tableau and act as the admin owner for both the dashboards and the Adobe Analytic platform

• Collaborate with our Loyalty team in all ad hoc reporting needs. e.g. payment method analysis, search, navigation, etc.

• Develop complex site performance dashboards for site optimisation launches, using owned and 3rd Party data sources

• Support maintenance and updates of shopper segmentation models and ensure high standards of data governance.

• Identify ingestion opportunities for the big data platform to build a more comprehensive data set, working alongside Business Intelligence to prioritise the requirements.

• Perform regular audits across site and campaigns to ensure adherence to tagging and tracking standards.

Play your part in our team succeeding

As a part of the LEGO Retail organization, the Global Ecommerce team drives the development of LEGO.com and digital shopper channels across regions, including new market entry, and plays a pivotal role in the LEGO Group commercial strategy.

How we use data in the LEGO.com team is changing in light of the new cookie guidelines, no longer can we rely solely on web analytics – we need to broaden our data sets. Define and deliver how to use data to support the continued growth of the LEGO.com flagship experience.

Do you have what it takes?

• 3-4 years working in an insights and analytics environment (with experience in Adobe Analytics or similar, Tableau dashboards, SQL based databases and curating data views).

• Experience in SQL is a must.

• Experience working with big data platforms.

• Solid understanding of digital A/B testing and personalization

• Ability to put together clear and concise practical insights from various data sources to answer business questions.

• Excellent written and verbal communication skills, with experience presenting to and engaging collaborators, including development of business cases/investment models for internal agreement.

• Passion for developing a deep understanding of user needs throughout the shopping journey, and enthusiasm for exceeding shopper expectations.

• An enthusiastic, positive approach and determination to overcome obstacles; can do attitude, results orientation with a focus on quality, efficiency and operational excellence.

• Open, collaborative communication style, with experience working across cultures and time zones to build connected, sustainable relationships regardless of organizational structure.

• Willingness to travel internationally up to 20% of time.

• Experience in loyalty programmes a bonus

• Working knowledge/understanding of marketing channels and supporting reporting e.g. CRM, email, paid media, SEO etc.

• Passion for using data to tackle complex business problems.

• Knowledge around qualitative analytics e.g. Decibel, SessionCam, HotJar etc.

• Analytical coding skills such as Python, R or SAS.

• Experience across multiple geographies or global markets is beneficial.

Join the global LEGO® team

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.