Digital Inbound Marketing Specialist

 

Company Overview

Precision Planting is an innovative company that is changing the agriculture industry in remarkable ways.  In only twenty years, we have helped redefine agriculture in the US and globally.  Our products make growers more productive, increase yields, current agricultural practices more sustainable, and reduce the costs to feed a growing world.  Precision Planting is growing rapidly and has many new products and business opportunities it is pursuing to continue that growth.  We are entrepreneurial in our DNA, fast-paced in our actions, and value hard work, innovative thinking, open communications, and teamwork.  If you share these values, then we might be the right place for you to contribute, grow and succeed in your career.  

 

Position Overview

We are looking for a data-driven, user-experience-obsessed inbound marketer who understands the customer journey. This position will report to the Digital Marketing Manager and will work closely with the larger marketing team as well as other teams throughout the company to drive engagement that generates leads. We are seeking someone with demonstrated knowledge of using a marketing, sales, customer service, and CRM software (i.e. Salesforce or Hubspot) to serve as our Digital Inbound Marketing Specialist.

 

Primary Responsibilities

• Collaborate with the marketing team to optimize our marketing automation and lead nurturing processes to grow new and existing leads and provide qualified leads to sales team

• Manage and build lead, contact, and company lists and ensure properties are up-to-date

• Develop messaging pipelines that drive key digital messages to regional levels via email, content pieces, CTAs, mobile messaging, and social channels

• Assist in the creation of landing pages, forms, emails, mobile messages, and social posts

• Develop and utilize buyer personas and journeys 

• Monitor and maintain data quality, privacy laws, opt-in/out, and user preferences

• Establish, train, and maintain scalable processes for key users on CRM platform features, organization, processes, and best practices

• Track closed-loop analytics with sales to understand how our inbound marketing activity turns leads into customers, and continually refine our conversion experience for prospects and customers.

• Evaluate new technologies and add-on applications to improve the CRM platform

• Strategize with the team on digital marketing strategies, data usage, channels, tactics, and other ideas

 

Skills & Qualifications

• 3+ years of relevant experience

• Proficient knowledge & experience using a popular CRM software

• Strong interpersonal skills – will need to interact and collaborate with multiple departments

• Excellent team and communication skills

• A proactive approach to problem-solving with strong decision-making skills

• Bonus skills: HTML/CSS, Adobe Creative Suite, Hubspot certifications

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