Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!

If this is how you see your career, Colgate is the place to be! 

 Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. 

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

 The role: 

We are excited to invite applications for the position of Digital Data & Identity Analyst within our Global Digital Applications Team. Operating within the world’s leading Oral Care Company, we are leveraging leading cloud based marketing technology to digitally connect. This role will support our Digital Marketing and CRM organization in deploying best in class technology to optimize and expand our digital engagement programs leading to better targeting and engagement with our professionals, customers and consumers.

We are looking for a highly motivated individual to join our team to help realize our vision. This role will involve planning, business and data analysis, functional and technical design, as well as the implementation of Digital Marketing and Customer Data Platform Technology. The ideal candidate is very customer focused and can work well both independently and within a team.  Candidate needs to be a self-starter- eager to learn and leverage new technologies to build the best digital experience for our customers.

 What you will do:

 Define & implement the digital marketing technology in support of our global strategy for First Party Data Acquisition

Configure and Implement customer focused platforms including Customer Data Platforms, Data Management Platforms, and Real Time Interaction platforms 

Develop and integrate multiple data flows and pipelines to link disparate data streams of customer interactions into a single source of truth that can be used across our marketing and advertising technology stack.

Contribute to the development of Customer Data Models for use in marketing segmentation, targeting, personalization, sales enablement, and similar use cases.

Experience with Identity Resolution platforms for B2C and B2B, including Digital Id Management, and Identity Graphs

Develop recommendations, strategies, methodologies to ensure that deliverables are met against campaign goals

Contribute to the development of the technology roadmap in order to capture, manage, and leverage customer data to improve digital marketing and personalization efforts. 

Work with global and divisional Marketing teams to advance First Party Data Collection, Data Integration efforts and data driven marketing strategies and technologies 

Partner with digital marketing, analytics, and eCommerce technical and business teams to integrate relevant customer data in order to develop targeted digital campaigns, acquire and drive campaign creation and execution, and report on results and learnings

Perform data analysis and modeling and ingest relevant first party data to further develop and identify new audience targets

Research and recommend new digital marketing technologies to advance our capabilities in digital advertising and marketing analytics.

Understand the Company’s consumer and professional environment and how we use technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, SAP Commerce, and Adobe Experience Manager.

Provide input into estimating engagement activities and execute engagements following the Agile methodology including SCRUM

Document knowledge and share best practices

Proactively gain a level of technical expertise through internally and externally available learning opportunities as applicable as well as self-study

Liaise with software vendors to deliver global solutions

Basic Qualifications: 

Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field

Minimum of 5 years professional experience working in Information Technology or Digital Marketing

Minimum of 2 years of Customer Data Platform experience 

Minimum of 2 years experience with Identity Management Platforms and/or Services (i.e. LiveRamp, Neustar, Merkle) 

Minimum of 2 years experience with Google Cloud Platform including Big Query, Data Fusion, Data Prep, Data Studio (or equivalent AWS)

Minimum of 2 years experience in working with large complex datasets to derive insight leveraging  SQL and Excel 

Strong data manipulation and database modeling skills. Must be proficient in SQL, understand how to design and evaluate data models (conceptual, logical and physical), and have the ability to closely partner with data engineers, architects, and data scientists to create well maintained customer databases.

Understanding of data management and data governance practices including data stewards, data custodians, data lineage, data quality, data cleansing, metadata management, etc.

Understanding of governmental privacy regulations on the collection and use of customer data (such a GDPR and CCPA) and how this impacts customer data management.

Ability to apply agile methodology and sprint development to manage project implementations and backlogs 

Ability to collaborate using the Google Suite of tools

Excellent verbal and written communication skills as well as customer relationship building skills

Adapt to and work effectively with a variety of engagements and in challenging situations

Strong organization and project management skills with the ability to manage complex projects with many stakeholders. 

Desire to participate in and help build and strengthen a team-oriented environment.

Experience leading large full-lifecycle implementations and/or implementing integrated solutions including cloud-based marketing solutions

 Preferred Qualifications:

 2+ years experience using or implementing/supporting Salesforce Marketing Cloud /Exact Target including Journey Builder, E-Mail Studio, Advertising Studio, Mobile Studio and/or SAP Marketing Cloud

Minimum of 2 years of Data Management Platform (DMP) or Real Time Interaction Management experience including Salesforce Audience Studio or Salesforce Interaction Studio

Minimum of 2 years of Web Analytics experience including Google Analytics 360

Experience leveraging and implementing additional marketing technology including Google Analytics 360 and SAP Customer Data Cloud (Gigya)

Experience working with large scale data systems and transactional customer data records (eg SAP, Salesforce)