Remote, work at home, United States

eviCore (a Cigna company) is adding focus in the following areas:

*Social media inbox and media inbox management – liaising with appropriate team members on behalf of providers and patients, as well as general monitoring of inbound messages
*Original internal (email/updates) and external (Insights/social) content creation
*Collaboration with Digital Marketing Lead Analyst on digital strategy from a social POV
*Media monitoring across the industry and sharing findings with team as needed as well as broader eviCore team on a weekly basis with industry news/new eviCore insights content

Responsibilities will include:

Digital Marketing & Communications
• Contributes to email marketing efforts (E-mail blasts, E-newsletters) and responsible for ongoing optimization.
• Responsible for project management and development of materials for internal employee-related communications as needed.
• Contributes to the development of digital campaigns and monitors results on channels they are responsible for and provides analysis of campaign effectiveness and recommendations to improve marketing ROI.
• Helps develop and provides input to the creative planning of annual marketing and communications materials.
• Oversees research and analysis to determine community wants and needs.

• Manages media inbox, liaising with incoming messages to gather additional information as needed, and triages/escalates to appropriate teams to assist.

• Collaborates with internal partners and external vendors for SEO and Insights content creation, participates in bi-weekly and monthly meetings, and owns the internal process of reviews for content and approvals.

• Assists in the management of the SEO platform, conducts keyword research, updates keyword groups, updates page groups, creates campaign dashboards, and assigns keywords to pages.

• Media monitors industry news of clients, competitors, solutions, and more. Collect relevant articles and add Insights content to an email that is distributed on a weekly basis.•

• Assists as appropriate in the management the editorial content calendar, project manages campaigns and campaign owners on a weekly and bi-weekly basis on daily stand up call, Core4 meeting, and bi-weekly marketing effectiveness meetings.

• Assists with the internal content review process of Insights content and assets as appropriate.

• Supports Oncology team with rewriting and editing positive patient impact stories on a quarterly basis.

Social Media Marketing & Communications
• Develops strategies for growing our digital platforms.
• Crafts and aggregates engaging content for our various social media channels, including Twitter, Facebook, LinkedIn, and YouTube (as appropriate), to engage target audiences, increase event attendance, and to help raise organizational visibility.
• Brainstorms new ideas and innovative ways to engage and grow our audience
• Develops a social media plan and creates goals and benchmarks
• Generates monthly reports on social media marketing performance
• Manages art and copywriting professionals (outsourcing where needed)
• Partners with external marketing specialists to increase marketing results (paid and/or organic)
• Develops, evaluates and oversees the implementation of A/B testing protocols and procedures
• Manages all aspects of marketing operations, including key personnel
• Communicates with Senior Vice President about marketing goals and research

• Manages all incoming messages from social media, tags them appropriately, responds to actionable posts, triages to the media inbox or clinical guidelines inbox as appropriate, and flags to the appropriate teams if needed.

• Provides guidance and shares best practices with internal team members for their own social media.

Ideal candidates will offer:

• 3+ years marketing background with experience in B2B marketing in healthcare
• Working knowledge and understanding of multiple marketing technologies
• Understands digital marketing including web site, email, SEO/SEM, social media
• Highly organized, multi-tasking individual with ability to effectively prioritize projects
• Thrives in fast-paced team and work environment
• Strong team player with ability to work effectively cross-functionally
• Ability to quickly learn new technology platforms
• Employees must be fully vaccinated if they choose to come onsite

This position is not eligible to be performed in Colorado.

About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.