Frasers Group are currently looking for a Digital Campaign Manager to join us at our Head Office in London. We started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re not sitting back – there’s no room for hesitation. As a PLC with a £4bl turn over, this opportunity to grow your career in a fast paced and dynamic environment is one for the bold. 

JOB DESCRIPTION

As Digital Campaign Manager you will be responsible for developing, implementing and optimising best in class digital campaigns across our brands such as Sports Direct, Flannels, House of Fraser, USC, Jack Wills, GAME and more!

• The role sits across Frasers Group developing and implementing best in class digital campaigns for our brands and brand partners.
• Liaising with marketing teams of key Frasers Group brands (Sports Direct, Flannels, House of Fraser, USC, Jack Wills, GAME) across sites and internationally, to plan and manage digital marketing campaigns

• Managing briefing process end to end, from partner brands or Frasers Group marketing teams to delivery by paid channel owners, and media owners

• Reporting on digital campaign performance

• Advising on digital marketing campaigns and strategy to achieve objectives

• Taking briefs from Frasers Group marketing teams and external partner brands, assessing objectives and creative, and proposing strategic and tactical digital marketing plans, across owned and paid channels

• Managing sizeable ATL seasonal digital marketing budgets, simultaneously for multiple facias

• Co-ordinate with Frasers Group marketing, digital marketing and ecommerce teams to ensure accurate calendar planning and timely launches

• Owning the digital rate cards and media kits across all Frasers Group facias

• Collating and presenting campaign performance

• Acting as a gatekeeper to the Frasers Group digital marketing channel owners, in order to ensure a high standard of campaigns are delivered for both Frasers Group facias and external partner brands, with agreed KPIs

• Organise and disseminate key creative assets from Frasers Group creative teams or external partner brands, and support content creation when necessary

• Drive revenue for Frasers Group by selling through owned media space to external partner brands

• Develop digital marketing partnership opportunities and innovate digital marketing activity where possible

• Manage and support junior team member, assist with development

QUALIFICATIONS

• Working closely with the Marketing Manager to plan and execute all digital marketing activity
• Developing, implement and manage campaign strategy
• Identify trends and insights, and optimize spend and performance based on the insights

Key Behaviours Required:

• Ability to meet deadlines

• Genuine passion for digital marketing

• Excellent attention to detail

• Organised and self-motivated

ADDITIONAL INFORMATION

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

•       Think without limits and take the team with you
•       Own it and back it
•       Not hesitate and act with purpose
•       Be commercial and customer-focused