This role is a part of the Chewy customer team and will partner with Category Manager, Activation Manager and Account Managers to draw conclusions from multiple data sources in order to make clear, concise and actionable recommendations to the Chewy Team.  This role will also partner with the Digital Capabilities Team & PDS Team to provide recommendations for scorecard enhancements and new WOW.  

What are we looking for?

• Qualifications:

  •Bachelor's degree or equivalent degree in a field of study related to the job 

  7+ years experience in Consumer Packaged Goods sales or combination of ecommerce, digital marketing, sales, marketing and/or category management experience 

  
  

  •Internal Experience: Direct brand management experience and experience collaborating with R&D and Legal strongly preferred.   

  
  

   

  
  

  •Digital Experience: Direct experience with both Pureplay and Omni customers strongly preferred, including experience working with SEO, web analytics, digital tools and technology.  Indirect experience and ability to demonstrate application of 10+ years of CPG experience to digital shelf will be considered. 

  Knowledge/Experience:

  This individual must be analytical, a self-starter, a collaborator, a good communicator and have proven success in a highly-dynamic and sometimes ambiguous work environment. Specifically, a successful candidate will have:  

  
  

  •Demonstrated knowledge of category management processes 

  
  

  •Demonstrated ability to understand and explain complex issues in a cohesive and compelling story 

  
  

  •Ability to present to and influence leadership in a clear and concise manner on digital progress and key learnings 

  
  

  •Ability to solve problems creatively and promote constant iteration of processes and plans 

  
  

  •Ability to prioritize ruthlessly and the capability to process data quickly to drive ongoing decision making 

  
  

  •Successful track record partnering with Sales Team or Customer to sell in recommendations 

  
  

  •Proven ability to influence stakeholders using data/insights and effective storytelling 

  
  

  •Experience translating centralized insights, best practices or frameworks into strategic customer action plans 

  
  
  
  

What will be your key responsibilities?

• Optimize the organic customer experience via SEO and on-site taxonomy features 

• Ensure high-value SEO practices are implemented to enable strong search results and gains in share of shelf 

• Track, measure, optimize and report on core KPIs including web sessions, page views, bounce rates, share of clicks, and sales 

• Develop and maintain capability framework for digital shelf operations, including processes and standards for SEO relevancy (e.g., titles and content) and taxonomy maintenance 

• Operationalize framework to internal stakeholders to ensure alignment and to scale processes into practice 

• Partner with Advanced Analytics and Business Product Owners to define, ideate, prototype and develop new ecommerce tools to improve the customer experience, increase sales conversion and drive share of shelf 

• Own the content and digital shelf performance scorecard and lead YOY compliance vs benchmarks 

• Create a culture of test and learn to enhance performance and keep MARS at the forefront of new opportunities and trends within digital commerce 

• Responsible for leading customer search insight work, working cross functionally with Mars research and insights teams, and delivering customer sell decks to influence path-to-purchase via improved site experience 

• Sets strategic approach to digital shelf management and provides recommendations on how best to execute using data inputs from analysts 

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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