More about the role

Here, at New Look, everything that we do is for the love of fashion.

We’ve been bringing the latest fashion to the high-street since 1969.  We’re now a global, multichannel brand offering on-trend, value-fashion for women, men and teenage girls.  Even after 50 years we’ve stayed true to our original mission of delivering fabulous products at a price our customers can afford.

We invented fast fashion and it’s our colleagues today that continue our journey to create a New Look that everyone loves.

It’s our values that inspire us every day - we play to win, we are customer obsessed, we work as one…and it starts with you.

We are always on the lookout for talented, passionate people to join our New Look team.

This person should ideally be familiar with Loyalty programmes or CRM and CLV reporting, mining data and using appropriate Statistical Methodologies to:

• Understand our customers, their engagement, and behaviours

• Work to identify key customers, why they are valuable, and support the customer acquisition and retention strategy

• Deliver loyalty and CRM analysis and insight which can help drive new/existing revenue streams

• Provide the Senior Customer and Loyalty Analytics Manager with evidence and insight to support the Loyalty and Customer Strategy.

• Define and monitor success of program and customer segments. Identify and report on health of Customer KPIs to track effectiveness of programs and assess levels of brand loyalty over time; apply learnings to continually advance and optimize CRM initiatives.

• Work with the Senior Customer and Loyalty Analytics Manager on the loyalty segmentation approach and the customer analytics and behavioural reporting (in partnership with the CRM Data lead and the CRM campaign managers).

• Provide reporting and data that the teams and senior leads can analyse and interpret to enable them to make informed decisions on business and marketing strategies.

ACCOUNTABILITY & RESPONSIBILITY

• Work closely with the Senior Customer and Loyalty Analytics Manager to identify opportunities to improve revenue generation, customer loyalty and campaign effectiveness, delivering actionable recommendations to address these

• Deliver reporting to enable the development of solutions that will impact on strategic and operational direction and improve campaign response rates with the CRM Data lead.

• Build and develop relationships with key stakeholders across the business to facilitate information gathering and provide analytical support when required

• Support New Look in their use of customer data to drive engagement through better understanding of their audience

• Work with other members of the Data team in delivery of robust, timely, accurate data insight projects

Role Banding

• Managing people, However, this role is expected to manage 1 / 2 FTE (Junior Data Scientist)

• This would be a key support role in our transformation journey – working on the Loyalty Customer analytics - that would help our future customer vision

Knowledge in – SQL, Python, R or SAS (or similar) will be essential for this role

Role Grading

• Functional Knowledge:   Knowledge in model building and data mining eg – SQL, Python, R or SAS.

Experience at building and implementing propensity models and customer segmentations, CLV Models etc. - Essential

• Experience in the fashion industry or with a loyalty programme would be desirable.

• Several business decisions will be made from this person output.

• This person will be working cross functionally – BMD/Finance/CRM/Brand and marketing

Skills and Education

Minimum level of education or qualifications

• Degree qualification in a statistical subject such as Statistics/Maths

• 5+ years' experience in delivering customer data analysis (Loyalty)

Essential skills/knowledge

Knowledge in – SQL, Python, R or SAS will be essential for this role

Experience at building propensity models and customer segmentations, CLV Models etc.

Desirable Skills/knowledge

– Campaign Management tools – Adobe, Responsys

Why New Look?

The amazing people, the love of fashion, the 4pm Friday finishes – there are so many reasons to love working at New Look.

We offer training to support you and your career progression, so that you can be at your absolute best.

You’ll also receive these amazing benefits:

• 40% staff discount

• Monthly 25% off  privilege vouchers for family and friends to enjoy

• Quarterly sample sales

• Season ticket loans

Apply now to find out more.