Customer Value Management makes our customers more valuable and more satisfied and our business more profitable by offering customers relevant and profitable propositions at every contact opportunity.
The purpose of the CVM Centre of Excellence team is to drive global incremental revenue through the development & delivery of CVM activities & insights.
To enable this the role of CVM Centre of Excellene Manager will be to support the Vodafone local markets & Group functions with a variety of activities from project delivery to best practise sharing. This may encompass opportunity sizing, business case build, strategy & plan definition and on-site support as required to support local delivery. In addition this role will need to build a comprehensive picture of CVM best practise both within Vodafone and in adjacent markets and competitors.
Key accountabilities and decision ownership:
• Support local markets with CVM execution – definition & delivery of CVM initiatives on a project basis as agreed with the local market
• Input to Group Business programmes requiring CVM expertise, e.g. Digital Sales demand generation, SOHO Revamp,…
• Understand & document both VF & external best practise across the whole range of CVM activities, campaigns & capabilities
• Create playbooks to provide CVM guidance to local markets across all CVM activities including Group product cross-sell & lifecycle
• Work with IT, Transformation & Platforms to define Group data strategy & optimum CVM IT stack
• Drive visibility of VF & external best practise on CVM (platforms & activities) within the local markets through events & webinars etc
Core competencies, knowledge and experience:
• Minimum 10 years CVM or customer/direct marketing experience
• Commercial acumen
• Ability to interpret data
• Stakeholder Management
• Negotiation & influencing skills
Key performance indicators:
• Local market CVM incremental IYR & TCV
• Local market engagement & feedback
What is the key to our success? It’s simple – our people! Across a Global footprint, we believe we’re at our best when you’re at yours. From our diverse workforce, our flexible working policies to our creative work spaces, we embrace a culture of learning and sharing to develop our next stage growth. It’s in our hearts to push forward, to create a better future, to never rest and find new ways that help people communicate.
We are committed to developing the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognised and rewarded. We respect, value and celebrate our people’s individual differences - we are not only multinational but multicultural too. Our excellent flexible benefits programme allows you to choose what’s right for you. Our Vodafone Foundation gives the ability for our people to give something back. We embrace empowering our people to shape their world.
Job ID: 85933
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