Customer Marketing Manager – New Transactions

Newark, NJ

The Customer Marketing Manager, New Transactions plays a critical role in Channel Planning to amplify the power of our brands in market by building a strong retailer value proposition into Marketing plans at every step, from planning to execution. As a strategic partner to sales/marketing teams, the Customer Marketing Manager develops a deep understanding of what it takes to win in market, thinking “shelf-back” on how our brands will show up in store and acting as the “voice of the customer” within the organization. They work closely with cross functional partners and sales teams to develop strong strategies and plans to enhance execution across AMPS+, create compelling sales tools, and support activation from sell-in through execution of the Mars everyday confectionery portfolio. 

What are we looking for?

• Bachelor’s Degree
• 3+ years of Field Sales/Internal Sales/Marketing

What would be your key responsibilities?

• Develop brand/channel AMPS+ (assortment, merchandising, pricing, shelving, and digital) strategies, along with tools and plans for execution of those deliverables. Scope covers total everyday business for customers in the New Transactions Channel
• Build strong annual Brand/Top Customer plans for coming years through Mars planning process, with key input throughout national program development and the Ready to Sell process to ensure that Sales has the tools needed to drive growth and that the business has clear understanding of what Sales will deliver (e.g., distribution & volume forecasts)
• Enhance the Retailer Value Proposition (attractive margin, category growth, retailer differentiation, ease of execution) of Mars Wrigley’s programs, using Customer feedback and after action reviews to improve plans and seasons year on year
• Assist in planning, development and presentation of brand & innovation selling materials at key Customer Collaboration Planning sessions, ensuring our brand / innovation strategies are well represented
• Drive increased share of shelf via focus blockbuster, innovation, and develop tools to enhance/support Sales execution of key metrics and targets
• Take responsibility and move with speed to champion channel/customer-specific requirements in planning and product innovation process (right pack, right price to drive category growth)
• Understand market performance and identify opportunities to improve national promotions and future-year activities.
• Own key functional/cross-portfolio initiatives, from development of strategies & plans through implementation
• Identify opportunities to improve AMPS+ planning and activation that cross channel teams and brands

What can you expect from Mars?

• The opportunity to learn, develop and take charge of your own career.
• An industry competitive salary and benefits package. 
• To be respected and valued.
• The Five Principles at the center of every decision we make
• The opportunity to work cross functionally, add value and impact a better world for generations to come.

#LI-BC1

About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.