ROLE OVERVIEW

The purpose of this role is to execute best content practise and strategy across JD social channels and all digital touch points. This will include a data orientated, commercial approach, combined with a creative mindset.

An expert knowledge of social media channels, content creation and production, as well as the abilitity to address continully changing business and market conditions.

Working in a fast-paced environment, this role will ensure that our content is class leading across all touch points, using the latest insights, innovations and tools.

KEY DUTIES/RESPONSIBILITIES

• Working with the studio, social and brand teams on a cross channel content strategy that evolves with business requirements.
• Create Long Arc Story telling across touch points / brand estate that engages and excites our customers.
• Work closely with a variety of teams to lead the content road map, for social, site and all digital devices. From Marketing comms and membership to on-site development / innovation
• Work closely with a variety of stakeholders within the department, such as Brand & Influencer Team, Studio, Paid Social – to ensure social media content offers distinction, is delivered on time, is relevant to the consumer and executed to the best possible standard on a by platform basis.
• Work and set key KPIs in terms of growth, engagement and quality of output as agreed by Head of Mulitichannel
• Work with Brand team and 3rd party brands to influence content creation and production ensuring we are maximizing budgets and opportunity to land content with impact.
• Work with the copy team on developing tov across all touch points, ensuring this is aligned across all touch points.
• Liaise with key stakeholders within the business on key initiatives including but not limited to: buying, merchandising, content and offline marketing teams, ensuring the highest commercial and engagement standards are met.
• Work closely with social lead, content team on a by channel content strategy approach, ensuring this is followed through and developed across multiple accounts.
• Work closely with dept leads and suppliers on channel and automation innovation ensuring JD are at the forefront of any new functionality.
• Ensure incentives and JD single customer view proposition is maximized by working closely with all relevant stakeholders.
• Have a ‘helicopter view’ of all current JD own brand and third party brand campaigns ensuring all activity is class leading and adding value to our digital touch points.
• Work closely with level peers to ensure work is happening collaboratively and all communication is fluid across the team.
• Work with dept leads on ensuring regular and standardized reporting is provided both across the team and further within the department.
• Attend events and represent the business when necessary, ensure the appropriate content is captured and uploaded for all relevant social platforms.

SKILLS/EXPERIENCE/KNOWLEDGE NEEDED

• Expert knowledge of content creation in a large retailer / organisation
• Strong Collaborative mindset
• Highly creative and commercial mindset
• Ability to lead and influence
• Exceptional functional competence and confidence.
• Experience with contract negotiations and on-boarding of new platforms at scale.
• Capable of delivering a full campaigns from concept to creation to evaluation.
• Adaptable to a changing environment and tactics.
• The ability to influence an organisation in a fast moving environment.