The Customer Growth Manager will develop, lead, and implement marketing strategies and solutions in partnership with a Foodservice portfolio of customers headquartered in the Southeast.  This role seeks to drive value, grow beverage incidence/attachment, and store profitability across US-based restaurants.

The position will play a critical role in the development of growth strategies, annual planning, innovation, and digital programming. This role will have customer marketing responsibilities and manage relationships with brands, partnerships, assets, and other internal and external constituents to support customer beverage strategies throughout the year. We are looking for a strategic, collaborative, innovative and results-driven marketer with an entrepreneurial spirit, digital mindset, and exceptional leadership skills.

RESPONSIBILITIES

Develop & lead total beverage marketing strategies in collaboration with overall customer strategy.

Set the agenda for customer marketing relationships to drive growth.

Leverage insights to define “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to generate business results.

Construct and deliver annual marketing plan, and influence marketing call points to adopt recommendations for the annual marketing plan.

Collaborate with customer account teas to conduct customer marketing stewardship reviews.

Drive innovation through differentiated solutions across categories, brands, and packaging.

Provide customer business and opportunity assessments to assess post program results and to define future opportunities for growth.

Seek Out & Leverage internal tools and resources to support customer strategies (e.g., via channel, asset and brand) to optimize the value equation of the overall relationship.

Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.

KEY SKILLS

Strategic Thinking & Application, Planning (Immediate & Long Term).

Insights driven mindset and intense curiosity to define new opportunities.

Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results.

Previous Customer/Channel Management experience.

Program development skill set inclusive of consumer-focused initiatives and innovation for new category, brand and packaging opportunities.

Effective personal leadership skills to guide customer marketing relationships, internal stakeholders and external agency partners.

Usage of a diverse set of analytical resources to measure performance and to support plans, opportunities, and stewardships.

Effective communication skills that engage stakeholders to take action.

Collaboration and agility to navigate and impact complex situations, as well as problem solving and negotiation skills to influence change.

EDUCATION

Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education.

EXPERIENCE

Minimum Required: 5-10 years’ experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

Travel Requirements: Approximately 25-30%

Location – Atlanta/AOC preferred but open to Virtual in Southeast

Skills:

Leadership; Social Media; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Project Management; Media Strategy; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management; Promotional Events

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.