Job Description

The Customer Growth Manager is responsible for the development and execution of Customer and Channel specific marketing plans.  Working closely with the sales team and our customers, the Growth Manager plays a key role in driving revenue and profit for the System, while helping achieve our goal of becoming the Customer's most valued partner.

Provides analysis and delivery of customer-specific marketing programs and actions within assigned customer(s) and/or geography; delivers customer- or property-specific applications of global or regional programs for customers to maximize value; participates in specific programs or projects to achieve targeted customer and/or property objectives. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.

Field based position that needs to be located in the Central Zone, Dallas, TX or Chicago, IL preferred

POSITION ACTIVITIES/RESPONSIBILITIES:

• Building relationships with marketing contacts of key customers.
• Lead total beverage marketing strategy in collaboration with Sales Leadership
• Influence complex customer situations (franchisees)
• Deliver insights (consumer and industry) and apply to customers business
• Construct annual marketing calendar
• Contribute to customer’s long term planning process
• Conduct customer marketing stewardship reviews
• Provide customer business and opportunity assessments
• Create persuasive selling stories
• Lead revenue enhancing concept development with customers
• Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand)
• Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)

Technical/Functional Skills:

• Foodservice Experience (preferred)
• On-Premise (ex Cinema) Experience (preferred)
• Advanced Strategic Thinking
• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
• Previous Customer/Channel Management experience
• Coca-Cola Channel business knowledge an asset
• Demonstrated personal leadership skills and influencing ability
• Effective oral and written communications skills

Educational Requirements:

• Minimum Required: Bachelor’s degree in Marketing/Business

Experience

• 5-7 years experience, preferably in both customer management and marketing roles
• Experience in commercial and/or customer leadership including customer facing and key accounts experience is essential
• Solid Project Management, influencing & communication skills are required
• A strong knowledge of bottlers operations, consumer/shopper/trade insights
• A strong working knowledge of media and agency management
• Must possess the ability to deliver projects in a complex matrix organization (multi-market & functions)
• Experience with experiential marketing, digital marketing, social media, promotional events, and marketing campaigns

Travel Requirements: 10-25%

Relocation Assistance: None

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.