MARKETING AT ASOS

Our approach to marketing has a few defining characteristics – an obsession with our customers, belief in the power of creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions. 

We reach our audience through various means to grow ASOS as a definitive fashion destination for 20-somethings around the world.

As a key part of our end-to-end customer experience management, ASOS marketing covers a breadth of tactics, stretching across loyalty marketing, culturally relevant brand content, pay-for-performance marketing, local trade marketing, broad reach advertising, and influencer marketing to name a few. We utilise several measurement practices, but primarily rely on continual controlled experiments as our primary ‘source of truth’ in measuring marketing investment return. 

Our teams and activities align and integrate cross-functionally with shared objectives to manage autonomous teams. And of course, we strive to continually evolve pushing outside industry convention through creative experimentation, marketing tech, and advanced data applications.

THE ROLE

The role will lead on developing strategy and execution to maximise number of customers and Customer Lifetime Value by leading key global customer propositions, such as Students or New Customers development. You will drive P&L and manage these propositions to achieve compelling and seamless customer experience, that supports the company’s strategic and commercial goals. The role will work closely with multiple cross-functional teams, with key stakeholders being Commercial, Digital, Marketing, Supply Chain and Logistics, Customer Care, Finance, Customer Insight.

You will … 

• Define CX and customer offer. Develop a target coherent customer experience across touchpoints and customer propositions that will strengthen ASOS’ position as a lifestyle destination for fashion-loving 20s something 
• Operationalise strategic priorities. Translate high-level strategic priorities and opportunities into structured projects with clear financials and action plans for key functions
• Manage implementation. For your high-calibre cross-functional projects, ensure fast realisation of the value for customers through stakeholder alignment, pragmatic execution including piloting/experimentation and effective roll-out

We’d love to meet, someone with…

• Bachelor's degree; or Advanced graduate degree (e.g., MBA, PhD, etc.)
• Exceptional analytical and problem-solving skills, critical thinking
• Experience of project-management in large-scale organisations with digital mindset and/or consulting experience
• Proven track record of managing and influencing a group of diverse stakeholders at different levels of organisation, internal and external collaboration
• Ability to communicate complex concepts in a structured, simple way
• Self-initiative and ability to deal with ambiguity

What's in it for you?

• Competitive salary, bonus and pension matching
• Life insurance, free private medical care, cycle to work scheme + more
• A bespoke flexible benefits scheme catered to you
• Best in class Learning & Development schemes and career development programmes
• 25 days holiday + never work on your birthday again!
• Free modern onsite gym, plus personal training and wellness rooms
• A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a few
• Huge staff discounts and sample sales