About the role

As a customer campaign manager you will be responsible for the development and delivery of our customer campaigns programme.  The customer communications programme is critical to the future success of Virgin Media O2, you will be at the heart of driving that success. 

You will help build and be a part of a world class customer campaign delivery programme.  Expert is the delivery of campaigns on time, within budget and across a complex, fast paced organisation

Key Responsibilities

• Lead and coordinate the production and communication of new customer campaigns.
• Working in collaboration with other relevant areas of the business (specific team dependent on task e.g. Propositions team, Sponsorship team etc) turn requests for Customer Marketing support into sharp effective consumer marketing briefs, built on customer insight and execute brilliantly to deliver against both commercial and Brand KPIs.
• Work closely with our Data, Insight and Analytics teams to understand customer and audience insights, segmentation and post campaign reviews in order to optimise present and future marketing activity.
• Day-to-day creative and CRM agency management, for the effective and efficient delivery of campaigns to market.
• Manage the budgets effectively by keeping track of costs, raising requests for Purchase Orders and ensuring media booked on time to avoid penalties.
• Develop timing and budget plans as well as identifying all the key milestones required including the strategic response the brief, the creative response to brief, the 360 comms plan and key approval stages.
• Work in collaboration with the respective stakeholders to ensure that new creative assets, including those necessary for content, digital, social, online, and retail channels, are produced that are fit for purpose and are being designed to maximise channel opportunity.
• Work closely with other members of team to provide relevant updates on technology and creative innovations and how they may be used in future campaigns.

What We Need from You:

Essential Skills:

• You have a strong understanding of BTL marketing activities, encapsulating all Customer communications channels and innovations such as email, SMS, MMS, Push as well as Inbound channels and how these support wider Digital, Social and ATL activity.
• First-class communication skills are also essential. You will know how to engage and influence senior level managers within the business and in agencies. You should be comfortable adapting your style to suit your stakeholders and recognising the need to do so. You are capable of distilling complex information and communicating it simply and effectively.
• Extensive creative and BTL agency management experience and know how to inspire the best possible performance from them.
• You are experienced in managing multiple stakeholders and multiple projects at any one time, organisational and project management experience is essential.
• You are resilient. The role is fast paced and can be high pressured at key moments in time, you will need to be capable of working at pace and balancing risks.
• You’re a proactive type. You have a bias for action and don’t seek permission for everything that you do. You can motivate yourself and your team. You’ll set high levels of vision and direction and never settle for second best (Desirable)
• A taste for teamwork. You’ll need to work across all levels and directorates across Virgin Media O2 as well as our creative and media agencies. You’ll be adept at organising tasks to make best use of the skill sets of others and capable and willing to cut across organisational hierarchy to talk to the right person get the job done (Desirable)
• You have five or more years of experience working in an advertising or marketing function (Desirable)
• You will be comfortable being accountable for campaign/marketing success. When mistakes are made, you are willing to own them, reflect on them and learn from them (Desirable)
• Ability to work through business change, keeping focussed on the immediate delivery requirements, whilst embracing and inputting to the change programmes, which will shape the future design of our delivery (Desirable)