Purpose

• A trained Florist with ownership of creating Flower bouquets for instore customers and for delivery.
• Able to engage customers with key knowledge on product, seasonality and provenance; as well as providing ideas and inspiration.
• A clear understanding and ownership of quality is essential.

Key accountabilities and measures

• Support customers on building unique bouquets from a selection on components
• Advise customers how to look after, handle and store the products at home
• Ensure component stock accuracy is maintained to maximise availability/choice
• Maintain a neat and tidy working area which is welcoming for customers
• Engage core Flower customers on the option of bespoke bouquets
• Ask customers for feedback on their purchases, encourage future discussion/purchase
• Liase with key stakeholders in the Support Centre inc. Buyers and Technical Team
• No responsibility for delivering core store routines – all about THE CUSTOMER!

Key skills

• Florist training is essential to the role
• Previous experience in customer facing role(s) is preferred
• Previous experience on till payment systems is preferred but not essential

Key relationships and stakeholders

• Reporting directly into the Food DSM in their home store
• Regular engagement with the Support Centre, primarily with the Flowers & Plants Category
• Customer relationship building as repeat purchases are expected