Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Field Marketing Manager on our Channel Client Solutions Group team in Austin, TX.

The field marketing manager (FMM) executes marketing programs for a defined geographic location or business unit or vertical. They are responsible for assessing market trends, quantifying opportunities, and developing programs to meet the growing needs of the solution and segments. The FMM drives marcom strategy for the location/ BU, including budget recommendations, roadmap planning, recommendations on content theme & vertical callouts. Supports sales training and enablement. Works with sales operations to better understand the needs and requirements of the sales force (buying/sales cycles, customer intelligence, etc.). Interacting directly with customers and utilizing third-party customer/industry data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities for the business unit, from market research through brand management and product development to pricing.

Key Responsibilities

• Owns the development and execution of the go-to-market plans to support specific growth initiatives for our medium business field and high value inside sales sub segment in the United States.
• Localizes and adapts BU products/solutions and priorities into consumable content and programs that achieve sales demand via sales training, customer research and customer briefings.
• Gathers feedback through multiple channels, including customer/stakeholder interaction, and communicates to appropriate marketing and business leaders.
• Works with field sales teams, business leaders and cross functional resources to increase visibility, education and awareness to key industry audiences through use of case studies, product briefings, featured stories, speaking opportunities and industry/market data.
• Executes product launches at local level, working with cross-functional teams. Provides inputs into events strategy, including recommended events, budget allocation, and proposed themes.
• Utilizes standard campaign methodology and metrics to track local/ BU marketing/sales efforts and drive program results throughout quarter/year
• Provides MB inside and field sales teams with marketing roadmaps and training on key initiatives, industry trends and partner solutions.
• Determines most effective segment/vertical sales tools and drives usage to maximize sales productivity. Ensures that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities.

Key Responsibilities

• Integrates deep subject matter expertise with: -   Industry experience. -   In-depth knowledge of professional standards and trends within area of expertise. -   Relevant related disciplines. -   Business goals and strategy
• Understands impact of emerging business trends and their implications for Dell and its customers
• Develops complex solutions to business problems or customer engagements through in- depth analysis, coordination and negotiation with key decision makers.
• Adapts and integrates own experience with Dell-wide strategy. Makes decisions that are strategic in nature, have long-term consequence, and tend to relate to business strategy, financial performance and effective resource utilization guided by business plans and strategy
• Initiates new or revised departmental procedures, programs and initiatives. Structures and implements changes within the context of established strategy.
• Develops innovative solutions to problems without precedent.

Desirable Skills

• Ability to work across cross functional departments : Sales, Marketing, COC End-Customers, Operations .
• Ability to manage to P&L and financial acumen: Works directly with MB field and HVC sales teams & leadership and BU business leaders to generate demand and drive quarterly, annual revenue targets. Interpret data and take tangible actions to course correct where needed.
• Ability to present to a wide audience: Interacts directly customers and sales teams and have excellent story telling skills and be able to present effectively
• Ability to problem solve and react to multiple situations quickly - demand and supply shaping, product transitions and road-map, business indicators

Education & Experience

• Typically requires 10+ years of related experience with a Bachelor’s degree; or 8+ years with a Master’s degree; or 5+ years with a PhD; or equivalent experience