More about the role

Key responsibilities will include the delivery of New Look cross channel marketing  communications delivery , weekly reporting, and analytics, and assisting the CRM team with ad hoc email and CRM projects. This role will suit a confident multi-tasker who is comfortable in an entrepreneurial environment and has a strong interest in digital marketing, specifically driving customer retention.

This will include:

• Set up and deploy email marketing campaigns – managing all stages of the process including building the emails in the ESP, setting up the audiences, carrying out relevant testing, approvals and scheduling
• Utilise insight, data and competitor knowledge to drive effective and efficient campaigns across email and push
• Optimise existing programs and implement new ones
• Generate new innovative ideas for CRM testing plan and support with testing execution.
• Briefing, building, amending and maintaining all customer campaigns and related emails communications.
• Assist CRM team on strategic CRM projects, including the planning and ad-hoc campaign set-up.
• Develop the lapsing customer strategy to increase customer retention rate and reduce the size of the unengaged segment.
• Owning reporting, ensuring dips or spikes in performance are noted and acted on appropriately as well as communicating team successes/testing to the wider business
• Omni-channel focus to ensure campaigns target customers across email, push, web and retail.
• Providing support to assistant team members with training and guidance of CRM tools and third party platforms (Emarsys, Adobe, Odicci, Kickynamic etc..)

Experience:

• +2 years experience in Digital and CRM, specifically using CRM platforms (Emarsys knowledge a plus)
• Highly organised and able to prioritise workload effectively
• Pro-active and able to work off your own initiative.
• Methodical, logical, organised and calm under pressure
• Positive ‘can-do’ attitude
• Works effectively and pro-actively in a team
• A proactive attitude and must be able to thrive in a varied and fast paced environment Incredibly motivated, driven, and detail orientated
• Excellent attention to detail in all aspects of the role
• Computer literate, knowledge of Microsoft suite and Adobe Creative Suite

Key relationships:

Internally
• Other members of the Email Marketing Team
• Design & Content Teams
• Merchandising Team
• App Team
• Marketing
• IT, Business Intelligence and Finance team