Are you a hands-on CRM Specialist with extensive Salesforce Marketing Cloud experience? Working within the Global CRM campaign team, this individual will be passionate, hardworking and have extensive digital CRM experience.

This role is vital to ensure the consistent drive forward to better personalised messaging across all our channels (email, sms, push, social and site). Sound interesting? Come join us!

Core responsibilities

• Be a LEGO functional expert in marketing emails and other communication channels

• Build & send CRM Marketing campaigns through email, SMS & PUSH

• Work with other colleagues to ensure content is optimized and correct

• Work as part of a team to make all communication more personalized

• Support colleagues on other CRM related activities

Play your part in our team succeeding

We are looking for a hands-on CRM functional expert in Salesforce Markeing Cloud (SFMC) to join the Global CRM team. This is a new position due to the growth of LEGO digital and the importance of owned channels such as email. Working within the Global CRM team, this individual will be passionate, hardworking and have good working knowledge of email and marketing clouds such as Salesforce.

This role is vital to ensure the consistent drive forward to better personalised messaging across all our channels using a marketing cloud. This is a very hands-on role which requires excellent attention to detail, time management, a good working knowledge of HTML, data segmentation within marketing clouds and ideally a degree of AmpScript knowledge.

Do you have what it takes?

• In-depth working knowledge of salesforce marketing cloud

• Good working knowledge of AmpScript

• Significant experience with email HTML (nice to have: SQL knowledge)

• Experience with other channels (PUSH, SMS), advanced dynamic content and ecomm platforms or the retail industry

• Highly organised, structured, enthusiastic, positive and pragmatic approach

• Excellent attention to detail

• Excellent time management and the ability to work to tight deadlines

• Open, collaborative communication style, with experience of working across cultures and time zones to build connected, balanced relationships

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights!