Core Responsibilities

• Lead developing and implementing a creative test & learn roadmap to optimize performance together with the performance marketing channel leads, focusing on programmatic display and video

• Oversee creative delivery in collaboration with Marketing Communications team, The LEGO Agency and/or external partners

• Introduce creative automation across performance marketing channels with DCO a priority for programmatic, localization a priority for PPC

• Develop strong relationships with internal teams to influence creative output at the initial briefing stage

• Collaborate with marketing leaders and the business intelligence team to develop data-informed creative decision trees

• Co-ordinate with regional digital marketing teams to ensure a synergized and optimized approach to creative with wider LEGO marketing efforts

• Collaborate closely with external partners to QA creative and to ensure it is activated accurately against plan

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences.

Our team is spread around the world, and we are adept to the current working climate, with dedication to the digitalization of workflows and collaboration among all our colleagues.

Working within our branded ecosystem, successful candidate will be strongly tied to digital performance metrics across clear critical metrics that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will be especially concentrating on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Do you have what it takes?

• 3+ years experience in digital marketing with a focus on programmatic display and video

• Strong knowledge and understanding of the data and technology landscape within the digital media industry

• Strong understanding and experience with DCO ad server technologies

• Experience working on digital display and video campaigns, in particular dynamic and programmatic activations from inception to completion

• Strong data interpretation, manipulation and presentation skills

• Extraordinarily structured and organized approach to project management

• Comfortable working in a fast-paced team, and excited by problem-solving, approaching obstacles pragmatically, and practicing strong collaboration skills

• Have a strategic demeanor, supported with a strong ability to interpret data

• Hands-on experience working with CM360, DV360, Google Ads, and FlashTalking

• Budgeting experience with general knowledge of basic finance principles

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity