Job Summary:

ABC is home to some of the most innovative, engaging content across today’s media landscape. In working for ABC Entertainment Marketing, you will get a hands-on look into the inner workings of one of the elite marketing teams and learn how we effectively promote our portfolio of top-rated shows and ABC as a brand.

The ABC Strategic Partnerships & Events team plays a key role in promoting our shows and building the ABC brand. On this team, you’ll contribute to a wide range of marketing strategies and tactics that serve to drive awareness around key network programming. The team works to further corporate priorities and Disney General Entertainment business initiatives through managing ongoing relationships both internally across the network and externally with third party brands, corporate partners, distribution partners, studios, affiliates, etc. The team is also responsible for the development and execution of large-scale events, screenings and experiential marketing stunts and initiatives.

POSITION SUMMARY

The Coordinator – Strategic Partnerships & Events will be responsible for supporting all team members with a variety of projects as needed to help maximize partnership and promotional opportunities for the company. Specifically, the candidate is a self-starter who has a passion for television and requires moderate oversight in performing their duties. The Coordinator should have a strong background in communications, account management, and entertainment marketing and have an understanding of television marketing strategies and initiatives. The position dual reports to the Senior Manager and Manager of Strategic Partnerships and Events.

Responsibilities:

• Contribute to the development and execution of promotional campaigns with strategically-selected consumer brands including partner identification, competitive research, concept development, contact sheet management, pitch deck development, execution, and recap decks/wrap reports

• Assist with ideation and production of large-scale live events (CMA Fest, Comic-Con, D23, etc.), screenings, and other experiential marketing initiatives and stunts

• Manage the development of promotional premium items for events, gifting and stunts, ensuring that all items are on brand and adhere to company quality requirements

• Assist with management of content partnerships by identifying key spots and episodes, securing music clearances and approvals, submitting production orders and coordinating deliveries

• Assemble marketing toolkits for key priorities and distribute to partners as appropriate (affiliates, non-profits, etc).

• Contribute to maintaining strong relationships with partners such as DMED, Hulu, YouTube, MVPDs (Comcast, DIRECTV, Charter, etc.), Sales/Branded Solutions, content networks and external studios

• Establish positive and effective relationships and processes with ABC Marketing Strategy, Creative Services, Production, Media, Music and Legal/BA teams ensuring in-depth and up-to-date knowledge of brand strategies, consumer promotion tactics and best practices

• Administrative tasks as assigned (building presentation decks, managing calendars/scheduling, expense reports, production/graphics orders, budget tracking/invoice processing, SAP, data reporting, recaps and tracking, etc.)  

• Develop weekly competitive reports highlighting key trends, buzzy experiential stunts and popular consumer brands that are active in the partnerships space  

Required Skills:

• 2+ years of experience in entertainment or related industry with strong interest in marketing partnerships, events and/or experiential

• Exceptional communication skills, both written and interpersonal, expressing ideas, thoughts, or facts in a clear, convincing, and organized way

• Ability to work with a wide range of personalities and successfully jump from project to project with ease

• Highly organized and able to work independently on projects – attention to detail is imperative

• Self-starter with strong initiative and problem solving skills - the candidate must demonstrate good judgment and be able to think on their toes

• Ability to efficiently handle a large quantity of projects and tasks simultaneously under deadline, deal effectively with pressure, and complete a task with minimal direction or instruction

• Out-of-the-box thinker with a passion for developing creative marketing ideas and concepts

• Ability to understand and execute strategic key initiatives while demonstrating an inherent understanding of the “big picture” when approaching tasks

• Ability to work long hours including some nights, weekends and holidays and to travel when needed

• Experience with Microsoft Office – Outlook, Excel, PowerPoint

• Problem solver with positive, can-do attitude 

Preferred Skills:

• 4 year college degree in related field or equivalent experience

• Experience with Photoshop and KeyNote

• Strong knowledge of ABC Television Network programming preferred as well as competitive landscape

• Strong knowledge of The Walt Disney Company and personal affinity for the brand desired