Cox Automotive is currently looking for a Content Marketing Manager to join our team in Atlanta, Georgia.  For candidates outside of the Atlanta area, we will consider a remote employee.  You need to reside in the Eastern Time Zone or the Central Time Zone.

Your Role:

Are you a highly creative content developer that still thrives on process and data-driven insights?  Are you an expert at managing and producing everything from print ads to videos?  You could be our next Content Marketing Manager! 

Cox Automotive is looking for an experienced marketing professional to support the Manheim Content Marketing team, which is part of the Manheim Marketing organization. The Content Marketing Manager will partner with internal marketing colleagues to learn about brand, product, key account, field and sales needs – and in turn provide a content strategy recommendation that aims to drive traffic, deliver leads, and/or drive client engagement as the business objectives require.  The Content Marketing Manager will be responsible for the development and production of all deliverables associated with the content strategy across a range of formats such as web, email, video, display, social, and sales sheets. They will work closely with internal marketing stakeholders to understand the “brief”, partner with the Channel Marketing team to develop the ideal go-to-market plan and serve as quarterback for all content creative production to ensure seamless execution of the required deliverables by leveraging a mix of resources including in-house, agency, and individual content creation expertise.

Job Summary:

Build trusted relationships with internal marketing colleagues to show ownership and understanding of business strategy, business challenges, objectives, and content needs

Partner with the Channel Marketing Team to align recommended channel and content plans to build the right content for the right channel

Develop Manheim content strategies, facilitate ongoing content planning needs, and manage the day-to-day execution of all content creation delivered to specifications for roll-out

Bring new ideas and content best-practices to development and execution of a wide variety of assets.  This role should be comfortable with hands-on content creation producing copy, advertisements, video, tutorials, emails, etc

Write compelling creative briefs that are on-strategy, provide clear direction, and include copy points, product information, and detailed specifications to streamline content creation

Assess creative to ensure on-strategy and best-in-class work is delivered

Review content editorial calendars with internal stakeholders for alignment and feedback

Partner with Brand team to ensure all content ladders up to the Manheim brand 

Present creative content to internal partners, consolidating feedback, and providing efficient and clear direction to empower teams to deliver great work

This position requires the ability to effectively manage multiple projects and resources in a fast-paced environment.  This position will be required to manage many competing deliverables and requests and will need to work with internal stakeholders and partners to prioritize accordingly. Successful candidates will have a demonstrated understanding of the functions of a robust marketing department and/or agency, including content marketing or content strategy and must be self-motivated, organized, flexible and possess the ability to complete projects within aggressive timeframes.  

Qualifications:

BA/BS in Marketing, Advertising or related field and 5+ years of experience in marketing or advertising fields, with specific experience in Content Development or Content Marketing, or an equivalent combination of education and work-related experience

Preferred Qualifications:

Demonstrated success in a content marketing or content strategy role – success in product or solution positioning, creative development and asset production

Collaborative skills – the Manager will collaborate with multiple teams and internal “clients” across the business, namely Product Marketing, Brand Marketing, Channel Marketing, Client Marketing, and Field Marketing teams 

Proven ability to influence cross-functional teams without formal authority

Communication skills – written and verbal – the ability to communicate the product benefits and editorial is crucial – this role will tell the “story” of the Manheim products and solutions 

Quality Assurance skills – this role will be responsible for developing high quality, accurate creative deliverables and should be comfortable with a wide range of executions (print, digital, video, press, social, web content, etc)

Dual-minded approach: highly creative and excellent writing skills, but also process-driven and rely on data to make content decisions

Tech-savvy – Comfortable with all Microsoft Office suite tools, Marketing Cloud, WordPress, Adobe Creative design skills  

Significant experience in managing creative resources (internal or external agencies) 

Strong presentation, storytelling and writing skills

Experience managing stakeholder relationships 

Experience with OEM clients/automotive industry

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Who We Are

About Cox Automotive

There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox 

We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.  Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.  We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.  We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).  For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.  Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.  

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.