Why Join Coca-Cola North America? 

It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

What We Can Do for You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.

• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

• Brand Reputation: We lead the beverage industry, with a portfolio featuring over 500 brands worldwide.

• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunity to grow and develop global brands.  

Position Overview:

The Coca-Cola Trademark Brand Manager will help support the Coca-Cola brand's new platform innovation strategies and initiatives. In this role, the candidate will help to create and deliver breakthrough, cross-category product marketing solutions to support new platforms for growth within the brand portfolio. This person will work closely with the broader Coca-Cola Trademark team and cross-functional partners to execute and build multi-year innovation pipelines to achieve business goals in North America.

Function Related Activities/Key Responsibilities:

• Support the Coca-Cola TM Innovation Agenda for New Product Platforms: Provide leading strategic thinking & solutions focused on capturing value from new/current drinkers for sustainable volume & revenue growth. Help to multi-year innovation pipeline development for Coca-Cola TM to achieve business goals in North America. This includes helping to define the boundaries of innovation for the TM, leading key 2020 and 2021 new platform product launches, and helping to build a multi-year expansion-pipeline of commercially viable solutions. The role will require full line of sight from opportunity to execution & will call for a GM approach to innovation. Focus Platforms include Coca-Cola with Coffee and future new platforms (e.g., Hydration)

• Create Engagement Models and Communication IMC Plans to win in key NARTD growth segments, including Coffee and Hydration. The leader will have to work with the cross-functional multi-IMC and Commercial teams to help build engagement models that disrupt cross-category and inspire consumers, customers and shoppers.

• Inspire the System: Create shared value. Help to support the dialogue on new platforms with Key customers and Bottling partners to ensure our plans are strategically aligned and optimized.

• Brand Vision & Thought Leadership: As part of the Coca-Cola TM, help shape the overall growth vision for the brand to deliver our growth ambition

Education Requirements:

Bachelor's degree required

MBA or Master's Level degree preferred

Related Work Experience:
4 or more years of experience in Marketing with a focus on Brand Management, Assets/Digital and/or Innovation

Functional Skills:

• General Manager approach to brand-building

• Understanding of brand positioning, growth strategy & all stages of new product innovation process

• Experience to create / develop break-through thinking to address our market challenges.

• Identifying and actioning consumer insights through collaboration with Knowledge & Insights / Brand teams

• Ability to build partnerships and establish trust & credibility across all levels of TCCC Leadership.

• Strong ability to collaborate with and influence others to gain consensus & alignment

• Excellent oral communication and presentation skills to set a clear direction with inspiration.

• New Product Launch Experience will be a positive bonus

• Ability to get things done in a complex system; Strong curiosity and a passion for innovation

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.