Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers and agencies. Our ad solutions—including sponsored ads, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help clients build brand awareness, increase product sales, and more.

To support our increasing inclusion in the media planning processes of our top clients, we are creating the role of Measurement Leads: As media effectiveness experts, they create research frameworks that match up the brand planning and learning agendas we create with our top clients, with industry- standard and Amazon-specific measurement approaches. For this, a person in this role will own the relationship to CMI / Measurement / consumer research functions with several top clients, collaborating closely to measure true business value across online and offline effects, and driving thought leadership on how a client can improve their total business outcomes through inclusion of Amazon Advertising in their media plans. Internally, they will drive reapplication of their successful approaches to more local and global clients, e.g. by building learning frameworks and successful case studies, to be leveraged with top clients around the world. Ideally, candidates for this role will be able to demonstrate expertise in advertising research as well as strength in relationship-building roles, having grown client spend and successfully challenged current approaches.

Focus and Deliverables:


1. Grow the relationship with measurement and insights functions at clients and their agency teams, by representing the breadth and complexity of advertising products and research tools to the functional experts, and by communicating the resulting business impact to a C-level executive audience at client and agency. (Goals: new contacts made, thought leadership, Director/VP/C-level meetings, and define adoption of measurement solutions / strategy)

2. Collaborate with Sales and Account Management functions to create learning plans, leveraging Amazon first-party data as well as industry-standard ad effectiveness studies, so that advertisers understand the relative impact of different marketing strategies across digital platforms and across media (Goal: clients with an agreed and funded learning plan for 1-3 year lens, CMI endorsing learning agenda, execution of the plan)

3. Drive internal scale through templates, products, mechanisms and knowledge sharing (Goal: internal adoption and re-use along with incorporated deliverables to joint business plans)


4. Collaborate with ad product and data product teams at the Seattle HQ and globally to identify opportunities for new features, products, and partnerships, while levering your client partnerships, e.g. for inclusion in product alphas and betas. (Goal: Client inclusion in early feedback and subsequent testing rounds)

5. Lead the relationship with 3P research companies and create bespoke research projects and case studies to be shared internally and externally. (Goal: Client alignment on project and case studies built in partnership with Marketing)

BASIC QUALIFICATIONS

· Bachelor's degree in an analytical field such as Commerce, Economics, Finance, Mathematics, or Statistics
· Significant working experience in consulting, research or analytics research
· Direct experience independently scoping and executing a research project from start to finish
· Experience working with advertising measurement methods and technologies, such as brand lift, brand health, MMM modelling and consumer insights research; analysing data sets to understand patterns and provide client insights
· Client-facing experience, including experience in driving change through adoption of new products or research methods

PREFERRED QUALIFICATIONS

· Experience working with structured and unstructured data-sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and Hive and/or SQL

· Experience working in, or with, CPG clients’ consumer research functions

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.

All offers are conditional on references, verification of the right to work in the UK, and successful background screening check. This will include previous employment verification, qualification verification (if relevant) and a relevant criminal check.