The Job

• Responsible for customer Life Cycle Management and Customer Segmentation.
• Designing Communication Strategies (SMS, OBD, emails, digital campaigns) for various products.
• Executing the campaigns through the targeted segments.
• Managing complex campaign creations and management tools.
• Developing and deploying customer usage and retentions / Customer Value Management (CVM) strategies to maximize customer value through customer analytics.
• Responsible for continuous improvement on customer life cycle and understanding the customer and competitor changes by providing the right strategies.
• Responsible for churn prevention by providing offer centric driven campaigns.
• Develop cross and up sell campaign to drive leads / prospects and predictive models .
• Conducting post campaign analysis.
• Manage 360-degree communication campaigns.
• Closely work with research teams to test propositions / concepts and post launch tracks.

 
The Person

• Should possess a Degree in Management / Marketing / Statistics or Finance from a recognized university or institute.
• Minimum of 8-10 years of work experience in a similar capacity.
• Posses excellent analytical / problem solving / time management and negotiation skills.
• Should have sound knowledge in advanced MS office and SQL.