Play a key part in the development and management of one of Britain’s most loved brands! 

John Lewis is a brand with great heritage and history at its heart, known for great quality products and expert service and advice. It’s a brand that has played a part in customer’s lives for generations. The past decade has seen rapid change in the market alongside new competitors who have radically shifted consumers' expectations.

As Brand Strategy Manager, you will play a key role in defining what the brand stands and how this is articulated through a clear brand framework and architecture, with a focus on our Financial Services offer. You will be an advocate, protector and lead representative of the brand, continually promoting it across the Partnership to ensure it is well understood and correctly represented in all contexts and touchpoints. You will also work closely with strategy and insights to define our customer segmentation and targeting strategy. 

What will you be doing?

• You will develop and define what the brand stands for, you will be responsible for developing our brand strategy, architecture. 

• You will set clear brand priorities and objectives based on a detailed understanding of the customer strategy, commercial performance and business opportunities. 

• You will set high level propositional briefs and guide all those who contribute to the brand journey.

• You will define and communicate our customer segmentation and targeting approach for the brand including a customer growth plan with clear targets. 

• You will measure, analyse, and monitor the performance and value of the brand with customers.

• You will support in communicating the Brand Strategy & Customer Segmentation to the wider business including; Strategy, Insights, Finance, Operations, Buying, Customer and Creative teams. To work with key stakeholders, particularly Trade and Customer Planning to ensure Brand Marketing & Segmentation is effectively delivered.

What you'll have

• Experience of defining and developing customer segmentation models 

• Experience in developing and executing brand strategies for large Financial Services organisations

• An ability to help shape a clear point of view and execute brand positioning, built upon commercial, customer and market context

• Experience of translating brand strategies into clear business recommendations, working with key stakeholders to understand how best to shape and define initiatives within this

• Experience in globally or nationally recognised brands and / or startup brands on strong growth trajectories

If you would like to view the job outline for this role please copy and paste the following link into your browser: shorturl.at/cgkyR

What else could you bring?

• Further qualifications in marketing or business

• Educated to a degree level or equivalent

Additional Information

As a business we encourage flexible working. We have a number of different ways to work flexibly, so at your interview feel free to talk about what flexibility means to you. There are no guarantees, however, examples of how our Partners already work flexibly include part-time, job share, home working and compressed hours.

We positively celebrate Diversity & Inclusion in the John Lewis Partnership. Our aim is to become the UK’s most inclusive business - for our Partners and for our customers, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I in the John Lewis Partnership click here. https://www.jlpjobs.com/about/diversityandinclusion/