The Brand Manager is responsible for the development and commercialization of end to end marketing strategies that deliver share, sales and profit growth.

Principal Duties and Responsibilities

Brand Strategy:

• Develop omni-channel brand strategies using insights & analytics to drive share growth
• Handle brand P&L and A&P budgets
• Brand and key segment product portfolio management
• Lead long-term downstream new product innovation and annual new product launch strategies
• Participate in strategic brand planning and overall brand communications plans
• Present brand strategies and go-to-market plans to senior management
• Develop omni-channel brand support initiatives, KPI tracking & return on investment measurement
• Running large cross-functional teams to lead commercialization efforts

Go-to-Market & IMC Communications:

• Develop omni-channel go-to-market strategies for new product launches, key growth categories and strategic business initiatives
• Own the creative development of brand marketing IMC’s
• Develop digital media campaigns
• Develop strategic 6P marketing plans and KPIs
• Identify & lead key “test and learn” opportunities

Insights & Analytics:

• Analyze data (sales, driven, category) and identify key insights that can be turned into measurable marketing plans
• Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities
• Develop & use strong consumer & shopper insights of the category, market and condition of focus.
• Understand the pet specialty RE’s, and field team needs, to deliver strong promotional and marketing programs.

Commercial Planning and Monitoring:

• Support Long Lead Planning, Budget Review, and Mid-Year Review
• Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
• Recommend areas for brand improvement and remediation

Education/ Experience Requirements

• Minimum of 5 years CPG marketing, retail marketing experience or agency experience
• Marketing experience in Animal Healthcare or Human Healthcare is a plus
• Bachelor’s Degree in Marketing, Business or related subject; MBA degree preferred

Expected Areas of Skills/Knowledge/Abilities

• Critical thinking & problem solving
• Strong analytical skills and ability to uncover measurable insights in large datasets
• Digital/eComm marketing knowledge (paid search, digital display, social, etc)
• Brand marketing knowledge
• Effective communicator
• Ability to achieve operational results
• Knowledge of Retail Environment strategy
• Influence independently, negotiate successfully and establish relationships with cross functional team members
• Ability to prioritize multiple tasks simultaneously
• Handle ambiguity

Travel Requirements

Encouraged percentage of travel: Up to 10%

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets!  At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets. 

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balanceâ„¢ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.