Responsibilities :

• Brand strategy, including the setting of brand guidelines, brand vision and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Ensuring the periodic sales targets of the brand are achieved, analysis of sales forecasts, and relevant financials.
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis

Requirements :

• Bachelor's degree in marketing or Strategic Branding
• Great problem-solving skills
• 5 years of experience in a similar capacity
• Proficient in the photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Ability to identify long-term trends in data.
• Great communication skills.
• Experience working with a content management system.
• Strong project management skills.