This is a fantastic opportunity for you to broaden your experience for one of the world’s best-loved Brands.

You’ll be responsible for driving forward the LEGO Mission in UK/Ireland, joining a focused and collaborative team that strives to deliver outstanding Marketing + Commercial execution!

Core Responsibilities

Brand Planning and Implementation

•Develop and implement innovative marketing strategies that drive brand equity and build active consumers

•Input into the UK/Ireland Marketing Strategy development, objective setting process and consumer communications planning

•Review competitive activity and changing market needs in order to facilitate modifications on brand strategies when needed

•Provide input into product development process to regional and global stakeholders. Liaise with Brand Managers in other markets to share & reapply best practices

•Manage outside agency partners and external partnership relationships as designated brand responsibilities require

Business Management

•Plan and manage budgets related to multiple brands and marketing campaigns

•Constantly analyse and evaluate brand and campaign performance and initiate corrective actions

•Develop pricing recommendations to meet overall UK/Ireland strategies for designated brands

•Establish best in class retailer strategies in conjunction with the sales team, and aid key account preview sell-in of critical marketing programs and products

•Work closely with the cross functional teams to provide insights to drive performance

Play your part in our team succeeding

You will be joining a robust Brand Marketing team. This team is responsible for implementing some of the best innovative approaches and marketing plans for the LEGO Groups brand, crafting strong demand and enabling the brand image to be strengthened amongst the target consumers and shoppers.

Do you have what it takes?

•Demonstrable experience in Brand Management and Consumer Goods Marketing ideally with a toy, family or gaming industry background and/or Digital/eCommerce experience

•Experience of driving brand growth and health

•Strong perspective on key digital and media trends in the market landscape and with a specific view on children and toys

•Good knowledge of marketing best practice

•Experience working with partners such as Google/Youtube, Facebook and Amazon and/or external IP partners

•Strong analytical skills with a consistent record of using data to drive business results

Join the global LEGO® family

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.