Role Responsibility

Job Introduction

We are looking for a highly skilled brand copywriter who can create impactful, unexpected and compelling messaging for a wide range of channels and formats – from digital advertising to store windows. The Brand Editor will lead brand editorial copy across the Selfridges website, emails and digital marketing channels, supporting the Head of Editorial in creating a best-in-class customer experience for the Selfridges customer.

Role Responsibility

A whizz at turning challenging briefs into standout content, the Brand Editor will be responsible for crafting key brand messaging across our platforms – both online and in store. From producing enticing copy lines for our store windows and thought-provoking campaign messaging to engaging digital advertising copy and brand-enhancing editorial features, you can turn your hand to any copy request large or small.

As the copy lead on all brand projects, you will be a key driver in ensuring the creation of inspiring, industry-leading and relevant digital content that reflects the Selfridges content strategy and creative values. Developing key messaging for calendar events as part of a new 360 initiative and concepting feature ideas for important brand moments, the position requires experience of brand storytelling and positioning across multiple formats and platforms.

Operating as the Selfridges copy ambassador, you will work with the Associate Editor to ensure the Selfridges tone of voice is consistent and cohesive across every messaging touchpoint and develop a series of guidelines for relevant departments.

The Ideal Candidate

• Experience in print publishing or digital content essential. Digital retail experience preferable.

• A minimum of five years’ experience in copywriting.

• Excellent writing skills and a keen understanding of the role culture and experience play in retail.

• This is a role that combines a flair for writing, an original and intelligent take on brand content, and excellent people skills to be able to form strong relationships with key business stakeholders facilitating the best-informed content approach.

This job is a brilliant opportunity to join a close-knit team who are incredibly passionate. If you’re looking to come into a new role and make a real impact, then this will be perfect for you. 

About the Company

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times.

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

• Generous bonus and/or commission scheme 
• Discounted gym memberships 
• Pension contributions  
• Annual travel pass and cycle to work schemes 
• Up to five paid volunteering days
• Access to a wide range of training programmes to help your career development