Elida Beauty is a very exciting new beautyand personal carebusiness within Unilever.  We re-found iconic brands by remixing them for today’s generation, making them even bigger beauty hits than they were first time around.Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with our top-quality products at a great value.

Driven by our colleague’s creativity, agility and close connection with consumers,customers,and suppliers weare able tounleash the true potential of our loved brands with a fresh start.  We‘Re-Found’ them using a start-up mentality that always ‘finds a way’.  Our ‘no silos’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues and the planet alike.

YourRole & Key Responsibilities

We are looking for a motivated and driven CMImanager toco-create and evolvethe Elida BeautyMarketing Team. This role requires working with multiple partners, our DigitalHub, R&D,and the whole of the Elida Beauty team – we are allrefounderson this exciting new adventure.

Exciting and fast-paced, in this role you will be expected to lead projects & initiatives on your own. Identification of category growth opportunities is at the heart of the role (benefit segmentation, market development models, white space identification, innovation strategy & thinking, competition reviews, brand reviews, pricing and fuel for growth, recessionreadiness.to name a few specific initiatives). The role also brings inspiration and provocation to business leaders on performance (key KPIs like market share, penetration) to guide them on where & how to win. In the category, weneedto drive a healthy balance of short term and long-term growth, this role offers opportunities and experience in driving both.

Your Key Responsibilities

Responsible for the delivery of the workplan for the brands, this includes identification and translation of consumer needs,insights,andbehaviorsto guide global brand strategy, communication,innovation,and marketing initiatives.(AndCD initiatives, we should say a few words on customer too) 

• Workingwith researchagencies to deliver insights, inspiration, provocation,transformation,and impact to the business

• Ensure that Elida Beauty have the right strategy, insights, portfolio,purpose,and execution in place to maintain our leadership position and at the same time drive growth across the portfolio globally.

• Identifies the research agency and tracking agency partners that the business unit will work with

• Identifies new entrepreneurial faster methods of research

• Works with and creates a knowledge flow with the digital hub ensuring that the relationship is strong and beneficial

• Represents the voice of the consumer in all decision making in the business.

• Provides superior consumer insight to guide portfolio innovation and communication. 

• Develops and implements Strategic Understanding Plans for brand and drives global Elida Beauty SUP activities.

• Determines and implements the annual research programme for the brand, including budget management.  

• Manages primary research projects, both qualitative and quantitative, undertaking secondary data analysis as relevant.

• Uses a wide variety of data sources to provide insights to influence business decisions and action. 

• Maximizes the efficiency and effectiveness of all market research projects.

• Ensures that market/consumer knowledge is shared,understood,and acted upon within the team. 

• Monitoring, analyses and course correction of innovation, execution, and communication projects.

• Builds strong partnerships with Research Agencies and Business Partners.

• Drives implementation of Unilever CMI andBPCCategory best practice. 

Requirements

• Strong experience of managing consumer insights research with proven track record and balanced skills on qualitative and quantitative research (concept, product, pack, STMs, Idea generation, comms development, Preview/Advert). Familiarity with multi variate analysis, modelling, digital, ecommerce is an advantage. 

• Extensive experience in / and thorough understanding of continuous research tools – ability to integrate findings from different data sources.

• Basic understanding of finance – profitability,growth,and business case.

• Good grasp of basic concepts in statistics.

• Ability to distil powerful insights and recommendations from raw data.

• Outstanding strategic thinking on the brand / category and futuristic consumer opportunities.

• Team player.

• Good track record in working with cross functional teams.

• Proven ability to inspire, provoke and influence business partners.

• Strong leadership and business partnering skills. Capability to foster positive, collaborative business partner relationships.

• Passion for building consumers knowledge and brand love.

• Highly skilled in MS office tools.

• Confident speaker with strong communication skills.

• Strong ability to handle several different activities simultaneously.

Who youare?

• You haveproven leadership and people management capabilities

• You demonstrate ability to effectively engage with our brands and deliver the insights to drive decisions and positive actions

• You act as a champion of data anditsvalue to Elida Beauty and proactively drive 'a challenger mindset' indecisions made within Marketing

• Youefficientlymanage conflicting agendas and deliver to your internal clients to a consistent high standard – and if there is a problem or a delayyou work together to resolve the conflict 

• You are accountable for everything you do and enjoy the responsibility that brings

• You are aself-starter with the ability to deliver results in a lean, agileorganization

Join us…

To ensure that your personal creativity helps to unlock our potential, we will upskill and reskill you. We will develop leading-edge digital marketing skills and best-in-class teamworking capabilities. 

Most importantly, we will give you the autonomy to use them like a ‘founder’. We will help you to think like a CEO so that we all focus on delivering our Purpose and so you drive growth as you develop. Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas.

Better for our consumers, better for the world and better for each of us

The way we manufacture,package,and distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.

Excited about the Role?

Please apply online. Your application will be reviewed against ourrequirements,and we will be in touch toprovide you with an update on the status of your application.