Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands.

We’re reimagining retail and believe the higher the risk, the greater the reward. We’ve never been afraid to push forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re not sitting back – there’s no room for hesitation.

JOB DESCRIPTION

Finding the fearless.

To stay ambitious, we need a Beauty Social Media Executive who will embrace our heritage as we look to elevate our future. We’re looking for candidates who see the possible in impossible; those who are open-minded and humble, not afraid to take a risk if it’s the best option for our business. Our people are passionate about the business and their area of expertise – whether that’s luxury fashion buying or sportswear analytics.

The opportunity.

Social Media is not an add-on to our marketing, it’s central to everything we do. With that in mind, your primary focus will be to support the Social Media Manager with the execution of the FLANNELS beauty social media strategy across all channels. Working with the wider marketing team and key stakeholders across the business, your role will be crucial in the elevation and growth of our social channels.

The responsibility.

As the Beauty Social Media Executive for FLANNELS, you will be responsible for the smooth, timely, consistent and on-point messaging for our social channels, ensuring all content priorities are fully support and amplified.

• Brief in and schedule content for FLANNELS beauty channels/streams
• Maintain daily activity across all social platforms including Instagram, TikTok, Facebook and Pinterest
• Monitor community engagement and engage with customers, UGC and influencer content across all platforms. Work with customer service to provide a premium CS experience
• Supporting in the creation of social-first content for TikTok, IG Reels and still-life on both internal and campaign shoots
• Work as part of marketing team to develop new social initiatives to drive Beauty KPI’s i.e partnerships, competitions, giveaways, influencer content.
• Write and edit copy across social, ensuring brand’s tone of voice is maintained
• Assist Social Media Manager in running upper funnel paid social activity
• Collaborate with social team to build social trend reports, focusing on industry and social trends, tech updates, key competitors and visual references for social content
• Responsible collating weekly, monthly and campaign social reports
• Support Partnerships Manager with campaign and relationship management for industry leading content creators and influencers.
• Working with industry-leading Beauty brand including Charlotte Tilbury, MAC, Chanel & Dior.

QUALIFICATIONS

• Valid working rights for the EMEA countries
• 1-year experience in social media / content marketing for beauty
• A strong interest in beauty and the beauty market
• Have the ability to travel and work flexibly
• Culturally aware
• Stay on top of the changing macro social environment
• Act as an ambassador for FLANNELS and the wider Frasers Group at all times

ADDITIONAL INFORMATION

The privilege.

An opportunity like this at Frasers Group is for the fearless.

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles - you will:   

Think without limits and take the team with you

You will see the possible in impossible and will be open-minded and humble, not afraid to take a risk if it’s the best option for the business.

Own it and back it

You will take pride in what you do with confidence, but not overconfidence. It’s important you take ownership of your decisions, stand by your convictions and reason with contradiction.

Not hesitate and act with purpose