B2B Client Lifecycle Campaign Lead Strategist, Customer Relationship Marketing (CRM) - Work at Home

Are you ready to change the way customers experience and navigate healthcare? Are you ready to lead change in our marketing organization?

If you are, there are a few things you should know:

• We keep focused on creating business impact
• We are energized by challenges and the effort it takes to solve them
• We enjoy working with people who are optimistic, adaptable and growth-minded.
• We are deeply invested in the success of our clients and colleagues

We are in search for a B2B Campaign Lead Strategist responsible for identifying, developing and executing client retention marketing programs that align with company goals and objectives. The strategist will develop an end-to-end client retention strategy, from on-boarding through retention. Collaborates with business partners and marketing peers to develop appropriate direct marketing strategies based on client needs and business priorities. Orchestrates campaigns across various campaign teams to ensure a consistent, positive client experience. Collaborates with Campaign Operations team to ensure that the campaigns are built appropriately in the campaign tool, and with Reporting and Analytics leads on campaign design and learning plan.

How you will create impact:

• Collaborates with business marketing partners to identify business goals and marketing objectives
• Develops and executes company-wide lifecycle campaign programs that increase engagement across all client segments: National, 0500, U500 and Dental
• Creates differentiated client journeys that build on customer retention best practices
• Develops and executes marketing programs that optimize retention among current clients
• Delivers on content strategy across multiple channels
• Leads CRM client retention functions to drive client engagement and loyalty.
• Develops best-in-class CRM strategies on our client's email, SMS, direct mail, and other customer retention channels; helps drive day-to-day execution while developing longer term strategies.

You should have:

• 12+ years of experience in Retention, CRM, Loyalty, or other related functions.
• Highly collaborative and entrepreneurial
• Experience with working with B2B audience
• Have a growth mindset,  open to learning and marketing experimentation  
• Experience and knowledge of CRM platforms and best practices. Eloqua experience a huge bonus.
• Knowledge of Lead Conversion principles
• Online and offline marketing experience with social, email, SMS and direct mail
• Expert in lifecycle marketing from On-boarding to retention methodologies
• Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
• Ability to deliver value propositions that communicate clearly to targeted audiences.
• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
• Accomplished at leveraging full value from marketing automation processes and tools.
• Experience leading programs and teams and managing outside agencies.
• Previous experience launching client retention models and understanding macro level strategies to drive client retention.
• Experience working with finance teams on the P&L and other financial business metrics.
• Expertise in analytics and experience using BI tools including Tableau or any other web analytics platforms.
• Genuine curiosity about healthcare

You’ll need to be able to:

• Lead, present and execute direct response plans that translate overall cross-sell strategies and meet business, revenue and profitability objectives.
• Collaborate with metrics and reporting team to develop, maintain and present campaign reporting to support business (forecasts, budgets, expense budgets), program performance (sales/retention results, testing, trends), and other analysis as needed.
• Evaluate reports on campaign success/failures to make recommendations to improve direct marketing processes, tracking and key metrics.
• Collaborate with campaign operations team to monitor campaign operations to evaluate the effectiveness and return associated with overall campaign/next best action operations.
• Lead and manage the execution of campaigns to support sales and service strategies and meet business, revenue and profitability objectives.
• Formulate and test new strategies; provide reporting and analysis of program effectiveness; offer recommendations for enhancing program performance against strategic goals.
• Partner with communications team to ensure that creative conveys the campaign strategy and is developed within necessary deadlines.
• Partner with cross-functional teams (including client service operations, communications, finance, etc.) to drive successful end-to-end campaign execution.

Ideal Candidates will offer:

• Bachelor’s degree in Marketing, Management, or equivalent experience.  MBA or Advanced Marketing degree preferred.

• Extensive direct marketing industry experience and CRM strategies across both traditional and digital channels with an emphasis on data analysis for financial services, pharmacy benefits management, managed care or other relevant businesses in the area of direct response marketing program management.
• Extensive experience managing a highly complex matrix environment, coordinating cross-functional teams including IT, Brand Marketing, Marketing Communications, and Marketing Operations
• Experience utilizing and managing third party service providers and third party data sources
• Extensive familiarity with market research, analytics, segmentation, response scoring and direct marketing campaigns
• Can easily balance competing priorities, complex situations and tight deadlines
• Strong communications skills
• This role is WAH/Flex which allows most work to be performed at home. Employees must be fully vaccinated if they choose to come onsite.

This position is not eligible to be performed in Colorado.

About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.