We are looking for a fluent French and English speaker who would love to harness in-depth social media expertise to build meaningful relationships with French audiences for one of the most loved brands!

Bring your expertise to the table and let us know how you would manage the social media presence for France!

Core Responsibilities

• Working with key partners across the local French marketing team, the Western Europe regional team, the EMEA creative agency and the Consumer Services colleagues, to grow and engage local audiences

• Creating content calendar, localising and writing original social media copy and publishing content for French audiences

• Ensuring all engagement with French audiences across our LEGO channels is conducted in a timely fashion with the appropriate tone of voice, through collaboration with our Consumer Services team

• Collaborating with our brand teams and internal agency to identify and feed into campaign and real-time content opportunities, enhancing the social media experience

• Managing external agencies where required, to produce content and manage editorial plans

• Producing social media content and channel reporting and providing agile, useful insights

• Identifying and engaging in real-time with influencers and celebrities that are talking about the LEGO brand across social media channels

• Planning and briefing media agency on paid amplification of organic content

• Following the local approach by understanding commercial and audience priorities, using data and insights to challenge the status quo and consistently influencing content, channel and local audience development through insights and ideas

Play your part in our team succeeding

Our vision for Western Europe social media is to drive a deeper focus on local social experiences and build commercial traction with local audiences, through a strategic blend of channels.

Do you have what it takes?

• Extensive experience engaging with consumers through social media and online communities

• Experience working across Facebook, YouTube, Instagram, Twitter, Pinterest and Snapchat

• Hands-on experience setting up and monitoring social media listening topics

• Social media reporting capabilities; connecting social media critical metrics with business objectives

• Experience briefing paid social media campaigns (particularly across Facebook and Instagram)

• Experience briefing social media content production and managing external agencies

• Strong communication and partner management skills

• Ability and willingness to travel within the region

• Native or bilingual proficiency in French plus Advanced English language is needed for this role

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

This is a great opportunity to join a successful and collaborative team. The role will play a pivotal role in ensuring TLG is consistently delivering word-class social media experiences to local French audiences, igniting love for our brand and growing our positive share of voice online.