Associate Paid Media Manager

Associate Paid Media Manager

Job Overview

Location
New York City, New York
Job Type
Full Time Job
Job ID
56418
Date Posted
1 year ago
Recruiter
Charles Karen
Job Views
109

Job Description

Job Summary:

Disney Advertising Sales is responsible for advertising sales for the Company’s entertainment, sports, news and kids linear and digital and radio business. Global Ad Operations leads the operational function for the Disney Ad Sales team. The Addressable Pricing & Planning team focuses on the functions of media planning and go to market pricing across ESPN, ABC, FreeForm, Disney, FX, NatGeo and Hulu. We are committed to providing a high level of client service to our internal and external clients. We are looking for people who are excited to contribute to a high performing team.

The Associate Paid Media Manager is responsible for supporting the Social Pricing & Activation team in a variety of pre and post-sale activities. This person is highly organized with an exceptional sense of accountability. Candidate should be a creative, detail oriented, multi-tasker, effective communicator with the ability to manage multiple projects and creative solutions in a fast-paced environment.

This role may be based in New York, NY, Santa Monica, CA, Chicago, IL, or Seattle WA.

Responsibilities:

  • Partner with Paid Media Managers on post-sale support including campaign set up via FB Ads Manager (creative execution for dark posts as well as boosting organic posts) and DV360. Track internal working budgets, lead all optimization efforts and recommend necessary program modifications.
  • Build client-facing campaign reports, including KPI metrics, post level analysis, and overall campaign narrative. Manage social insights via Sprinklr as well as support tagging new posts in reporting tools for tracking. Responsible for quarterly organic Disney brand reach reviews that impact flat fee go to market pricing.
  • Lead social platform operational workflows for executing programs when not utilizing Ads Manager tools (e.g. Snapchat inventory bookings, Twitter Pipeline Tracking, Anyword Nat Geo Boosting, etc.)
  • Responsible for all monthly advertiser social billing, social platform invoice payments and social revenue confirmations.
  • Communicate and work cross-functionally with internal stakeholders such as Ad Solutions, Brand Solutions, AEs, Planners and Account Managers to achieve common goals
  • Liaise on with Ad Solutions on new product and/or platform beta testing to investigate potential to monetize new advertising features.
  • Takes on special projects as assigned (FB Measurement Incentive Programs, Social Product Catalog, etc.)

Basic Qualifications:

  • 2+ years of experience in media, social media and marketing, specifically with paid media
  • Working knowledge of social platform tools including FB Ads Manager, DV360, Snapchat Ads Manager and Twitter or similar.
  • Understanding of social media analysis and performance tracking
  • Polished in presentation and communication
  • Knowledge in marketing and advertising with understanding of digital media business
  • Analytics and sales and/or agency background is a plus

Preferred Education

  • BA or BS preferred

Additional Information:

DISNEYADSALES

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business segment we call Disney Media & Entertainment Distribution.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Job ID: 56418

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