As Associate Manager, Commerce Marketing you will guide a Shopper/Customer lens to the entire go-to-market process for assigned brands to promote our brand and company goals. You will work with our Insights and Category Leadership functions to understand how our target consumers behave as shoppers in different channels and formats. You will also work with Field Shopper Marketing, Business Development, and Global Marketing partners to bring shopper expertise to the forefront of Brand and Customer planning. You will lead integration of shopper strategy within our marketing programs, resulting in a holistic go-to-market plan that benefits our brands, consumers, customers and shoppers. You will lead the development of shopper marketing and merchandising vehicles to support our programs that influence shopper conversion along the path to purchase. You will report to a Director of Commerce Marketing.

You Will:

• Guide shopper consideration early upstream in Brands' annual operating plan, long-term strategy and integrated marketing plans
• Determine brand/shopper/customer intersection and maximized return on investment opportunity to guide A&P spend
• Identify brand shopper targets and develop the relevant intersection between shopper and consumer by channel/retailer
• Develop brand shopper strategies/measures that guide the holistic path to purchase
• Lead development of in store vehicles for assigned brands from setting the strategy to ensuring they meet financial requirements to promote maximized return on investment
• Drive communication of brand knowledge and news to the Field Shopper Marketing team and promote visibility of field activation back to the Brand Team and other counterparts
• Use post event analytics tools
• Oversee brand-inspired shopper marketing funding, including in store vehicle development spend
• Manage agency resources to ensure solid development of insight based creative for in store vehicles

You Have:

• Bachelor's degree
• 5+ years of Brand, Agency, Shopper or Integrated Marketing experience
• Consumer packaged goods experience in food manufacturing or similar
• Experience leading marketing programs using multiple media vehicles
• Strategic expert who can develop long-term plans while also quickly addressing immediate near term requests.

Our Modern Workplace:

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position will be 100% remote and you may occasionally be asked to visit our Chicago office for business meetings. We ask that you be located in the Central or East Region for proximity to the assigned customer group.

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Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.

Our Benefits:

We care about your total well-being and will support you with the following, subject to your location and role:

• Health: Medical, dental and vision insurance, company-paid life, accident and disability insurance
• Wealth: great pay, incentive opportunity, matching 401(k) and stock purchase plan
• Growth: online courses, virtual and classroom development experiences
• Balance: paid-time off, paternal leave, flexible work-schedules (subject to your location and role)

Our Company:

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit www.conagrabrands.com.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. â€‹