Job Summary:

We are looking for an Associate Franchise Marketing Manager who reflects the innovative spirit, creative talent, production excellence, collaborative mindset and passion for great filmmaking that define Lucasfilm.

Reporting to the Sr. Manager of Lucasfilm Franchise Marketing, this role will serve as a marketing resource to the franchise marketing team, supporting the Sr. Manager and broader franchise marketing team with day-to-day marketing and franchise overview activities and assigned projects.

Responsibilities:

• Maintain marketing execution and planning tools, materials, and documents including but not limited to ongoing development of brand guidelines, guardrail docs, campaign summaries and overviews, to aid in effective planning and tracking of LFL franchise activity and to better inform the cross functional teams and 3rd party partners.
• Responsible for driving various facets of key marketing activity across the Star Wars franchise including pro-social programs connected to Star Wars Force For Change, working with the Disney Corporate Citizenship team on associated grants and partner activity.
• Lead marketing and planning for Star Wars Kids initiatives acting as the key liaison/point of contact between multiple SW LOBs and overseeing the creative review process and asset fulfillment on those projects.
• Manage, coordinate and track all events/promotions taking place for the annual Star Wars fan holiday- May the 4th and running cross LOB mtgs with senior stakeholders. Also responsible for putting together MT4 guidelines/guardrails and toolkits.
• Support the key marketing lead on Star Wars animation projects and wider LFL Franchise teams
• Coordinate key franchise marketing activity associated with the bi-annual Star Wars Celebration fan convention including but not limited to the development of panel presentations, marketing collateral, Star Wars Kids booth and various other fan activations.
• Support domestic franchise marketing team in tracking key project deadlines; develop a thorough understanding of necessary checkpoints (meetings, creative & legal approvals, etc.) to see project through to completion
• Day to day key franchise liaison as it is related to Lucasfilm IP for cross LOB partners and Disney+ ad hoc projects and programming on an as needed basis including interfacing with key marketing partners, facilitating asset requests and creative review process between partner and LFL internal review
• Create professional, concise, and well-designed presentations to showcase/recap franchise activity and/or present business case
• Prepare ad hoc overview documents and presentations, liaising with marketing counterparts across all lines of business to compile/verify accuracy of information
• Develop strong knowledge of creative asset availability, brand guidelines and legal approvals, to assist in creative approval process as needed
• Assist the franchise marketing team with concept ideation, brainstorms and development of franchise marketing tactics/ideas to build more robust and compelling campaigns
• Take on special projects as needed

Basic Qualifications:

• Self-motivated team player in a fast paced and multifaceted environment who naturally goes above and beyond to get the job done
• Ability to thrive in highly matrixed organization
• Someone who loves entertainment, is passionate, curious and is capable of infusing that passion into what they do every day.
• An appreciation and understanding of the Star Wars franchise is a plus.
• Able to work both independently and in close collaboration with a wide variety of stakeholders, exhibiting patience and flexibility under pressure
• Demonstrate strong judgment and solution-driven skills
• Be a champion of diversity and inclusion
• Must be resourceful and able to troubleshoot with little to minimal direction
• Highly organized and able to coordinate multiple work streams with ability to take initiative and problem solve
• Be adaptable and flexible to shifting priorities and needs
• Common sense, dependability, discretion and attention to detail are required
• Continuously look for marketing and creative process improvements
• High proficiency in Keynote, Google including: Gmail, Google Calendar, Google Docs and other Microsoft Office tools
• Minimum of 5 years of experience in Media, or Entertainment industry preferred
• Experience with project management and communications projects

About Lucasfilm:

Lucasfilm is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects, audio post-production and cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Lucasfilm Ltd. LLC, which is part of a business segment we call Lucasfilm.

Lucasfilm Ltd. LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.