Job Description
At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Segment Marketing is part of the Customer & Portfolio Value Generation team within U.S. Value Access & Payment (VAP).

As the US healthcare landscape evolves, there is increasing importance in recognizing the changing composition and needs of access customers, and developing strategies and communications that demonstrate the value of the BMS franchise, and help support patient access. Customer & Portfolio Value Generation (CPVG) is uniquely positioned to look across the entire franchise and consider high-priority segments and the respective strategies, resources and tools to help drive business performance. As part of the need of bringing the right information to the right customers, communicating the Value of BMS products to all the key access segments is critical.

The Associate Director Segment Marketing is responsible for developing and executing Strategic Payer Marketing initiatives to relevant customer segments to successfully achieve patient access for BMS products across the current and future portfolios. The position has significant cross-functional responsibilities with other US VAP Departments, Legal, REMS Compliance, Finance, U.S. Sales, Corporate Affairs and other cross-functional groups.

Responsibilities will include, but are not limited to, the following:

Develop marketing strategies and programs to address specific customers’ needs, aligned with VAP strategies, and BMS brand objectives

Develop, implement, and manage marketing initiatives across Segments for Strategic Payer Marketing customers. These accounts include Physician Networks, Pathways, Providers, Specialty Pharmacy, Trade, Medicare, Medicaid, State Oncology Societies and Physician practices.

Coordinate and lead all brand supported pull through initiatives – facilitate thinking on analytics, resource deployment, metrics for success, and tactical development and messaging

Collaborate with US Health Economics and Outcomes Research (HEOR) team to develop tactics to support the prioritized brands. This includes informing the development of Value Propositions, Economic Analysis and Tools as well as Unbranded tactics to support communication of value across various formulary decision makers.

Collaborate with Market Analytics, Corporate Affairs and Strategic Payer Marketing Team to monitor the competitive environment.

Prioritize, identify, and implement Strategic Payer Marketing plan adjustments when necessary to respond to the dynamic Market Access marketplace and ensure alignment with Brand/ Strategic Payer Marketing leaders on such activities, where appropriate.

Coordinate Strategic Payer Marketing input at all stages of brand development and decision-making; including proposed markets, positioning, branding, forecasting, pricing strategies, Phase III/IV projects, life-cycle management and scientific / promotional communications.

Manage and optimize Strategic Payer Marketing promotional budget to ensure optimal marketing mix and proper execution through all account teams or non-field based approaches.

Skills/Knowledge Required:

BA/BS required; MBA preferred.

At least 6 or more years’ of life science industry experience with 5+ years of in line marketing/channel marketing experience, preferably with at least 2 or more years of Hematology/Oncology and/or Immunology experience

Strong knowledge of provider groups, patient access, physician networks, Federal & pathways companies

Proven track record of effective people management with or without direct reporting accountability

Must demonstrate ability to lead strategically, drive performance, build alignment, inform, negotiate and collaborate

Excellent written/verbal communication. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations.

Demonstrate initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments

Significant experience with strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize

Proven team player with ability to frequently and successfully navigate cross-functionally with other Strategic Payer Marketing teams and other BMS Departments.

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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