The Associate Brand Manager will be responsible for supporting the Marketing team in the development of marketing content, content calendars, and executing communication tactics for Mars Premium Brands (Ethel M Chocolates, American Heritage Chocolate), distributed across multiple consumer touchpoints (email, retail, social media, websites, eCommerce, digital partnership, public relations, OOH, etc.), leveraging in-house and external agencies (creative, media, photography, videography, and public relations).   Additionally, this role will focus on driving growth in the digital/virtual space, unlocking new ways to drive sales through online B2B, experiences, and products.

Given the unique content needs, distribution and creation, this role will at times need to be on-site capturing content in the cactus garden or owned retail stores.

What are we looking for?

Qualifications and requirements:

• Bachelors Degree (Marketing, Public Relations, Communications, Business, preferred but not required)
• Location is Henderson, Nevada office preferred, however open to telecommuting.  While Covid protocols are in place, there is work location flexibility; however, candidate will be expected to report into the office with the greater team when appropriate.
• Minimum two years experience with marketing, advertising, event coordination and/or social media
• Understanding of project management and holding teams accountable
• Experience with social media platforms like Facebook, Instagram, Pinterest, and TikTok
• Ability to manage internal and external teams
• Able to work independently
• Ability to plan and stay within budgets
• Experience onboarding and training new team members
• Formulate and implement objectives that align with business plans
• Understand and implement business plan objectives through marketing

Required skills:

• Computer skills including MS Word, Excel, Powerpoint, Outlook and other formats utilized etc.; Utilization of computer programs to communicate, plan, budget, and organize events.
• Project management
• Experience with virtual web platforms like Zoom, Teams, Facebook Live, and YouTube
• Strong Communication
• Customer service and interpersonal skills are required.
• Problem-solving skills and issue resolution
• Organization skills and prioritization

What will be your key responsibilities?

• Ownership of the Premium Brands Digital/Online Events P&L ($1.2MM in sales, budget management, and ROI) creating a plan for 18-24 months of tastings and experiences
• Work in collaboration with brand team, Dcomm, 3rd party sales, retail and greater internal team members, as well as shopper teams, MW internal business partners, and external agency partners, to build fully integrated content plans across all consumer touchpoints (ex. social media, eCommerce, shopper, digital commerce, public relations, events, and digital partnership. )
• Manage a rolling 12-month content calendar, aligning with R&D, eCommerce, retail, and shopper on upcoming promotions, product launches, and key seasons to grow sales.
• Work in partnership with the marketing team to prepare content for the 18-24 month strategic brand plan.
• Be a digital brand guardian for Premium Brands (Ethel M Chocolates, American Heritage Chocolates) who know the brands inside out and how to engage their audiences on and offline while adhering to the required guidelines, regulations, and ways of working (including but not limited to health and wellness, marketing code etc).  Bring that expertise into retail, eCommerce & shopper briefings.
• Define a product/program/experience for the B2B team to sell
• Manage digital third-party sales channels to create revenue for retail stores
• Establish and manage our internal content management system (CMS) leveraging our enterprise contract with Lighthouse. Must be able to organize design files, photos, videos, fonts, briefs, and guidelines in a navigable structure for ease of access for key stakeholders.

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry-competitive salary and benefits package, including a company bonus.

About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.