Working on the exciting and growing Tasty Bite brand, you will be leading the execution of our Brand & Innovation plans in collaboration with cross-functional teams. This includes supporting Innovation Development from idea generation to analyzing and quantifying opportunities in collaboration with the Senior Brand Manager; leading execution of new launches including packaging development with creative agencies; collaborating with sales partners on sell in, and leading execution of new product launches with the cross-functional team. You will also monitor business results and provide recommendations for portfolio optimization and growth.  You will have a pulse on new food trends and how they can influence the ready-to-eat Indian food category. 

What are we looking for?

• Bachelor’s degree required (preferably in related major such as Business, Economics, Marketing).  MBA strongly preferred.

  1-3 years experience post-MBA, preferably in consumer packaged goods marketing

• Analyzes: Ability to look at data and generate strategic brand insights and action plans
• Budgets:  Tracks brand budget on monthly basis
• Organizes: Possesses strong Project Management skills
• Adapts: Ability to tackle competing priorities resourcefully in lean, fast-paced environment
• Collaborates: Ability to influence and lead cross-functionally
• Communicates: Possesses excellent communication and presentation skills
• Drives:  Self-starter who possesses sense of urgency on key projects
• Innovates: Initiates and helps develop creative, out-of-the-box ideas

What will be your key responsibilities?

• Position responsibilities include, but are not limited to:

• Primary responsibility is execution of new product innovation for the Tasty Bite brand
•  Leadership of cross-functional project teams to ensure engagement leading to timely and successful delivery of projects.
  • Partner with R&D, Finance, Demand Planning, Sales and Marketing partners to bring new product innovation to market.
  • Own and manage the brand budget, collaborating with Finance to ensure marketing-related expenses are accounted for accurately.
  • Participate in the execution of other market research initiatives, including both qualitative and quantitative research projects.
  • Lead the execution of new package graphics initiatives, coordinating a cross functional team that includes Marketing, Manufacturing, R&D and external package design and FDA compliance partners.
  • Assist with the development and execution of key marketing initiatives, including advertising/PR, promotions, new product line extensions, etc.
  • Serve as U.S. project manager lead for Global Tasty Bite business.
  • Compile and present bi-annual consumer marketplace trends analysis to the broader team used to inform brand innovation path.

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.