Great marketing ensures we offer an inspirational and effective customer experience, which means we must understand how our customers want to shop our Clothing & Home products and present them in a compelling way - be that through store environment, packaging, POS décor, email marketing, social media, communications and SEO.

It also helps us build great relationships with our trade partners to make sure we build profitable partnerships that increase brand and category growth.

With a huge focus on how we use data to drive sales and improve customer experience - we’re super excited for what’s to come. As we continue to transform our Clothing & Home business - the sky is the limit and this role is a great opportunity to make a significant contribution to our success!

It is an exciting time to join M&S as we refocus the strategy and plan to transform the business across Clothing & Home to turbocharge our online performance, with the primary focus being how we use data to drive sales and improve customer experience.

This role will support the Senior Media Manager and Assistant Paid Media Manager within the customer channels team to deliver a full funnel paid media strategy, focusing on customer behaviour and increasing awareness within our target customer group to drive sales by developing our presence across social platforms, YouTube & display.

Key accountabilities and measures

• Working closely alongside the senior media manager and assistant paid media manager to deliver a display & paid social strategy that aligns and directly feeds into the broader business targets
• Supporting the team’s other assistant paid media manager to deliver and report on channel performance
• Ownership of all creative & copy management across the YouTube, display & paid social channels
• Work closely with the senior media manager and assistant paid media manager on channel measurement to set up a robust test & learn strategy, with the aim of proving the value of these channels
• Agency management of key partners including our social & display agency, Facebook, Google, TikTok and Pinterest, ensuring we are getting the service needed from all contacts
• Support in coordinating strategic and creative responses for seasonal campaign planning and individual briefs, in close alignment with the other channels
• Working directly with the organic social team and our creative agency to ensure alignment across the teams and improved efficiencies – guaranteeing content created is fit for purpose and market leading
• Working with the paid media agency to run analysis of campaigns to improve future social marketing strategies and campaigns
• Reporting channel progress and initiatives to senior marketing management

Key skills

• Paid media experience, including social & display/YouTube
• Experience using key platforms – Facebook, Pinterest and Google (DV360 & Google Ads)
• Experience managing agencies preferable
• Ability to analyse and interpret data to draw actionable insights
• Excellent communication skills to build strong relationships and manage key stakeholders
• Ability to work to deadlines, manage multiple projects and react quickly to changing business priorities
• An eye for detail, with creative skills for contributing new and innovative ideas
• The ability to work independently as well as with a team

Key relationships and stakeholders

• Organic and content social media team
• Brand Marketing teams
• Trading teams
• Wider performance marketing team
• Media Agency and social platform contacts (Facebook, TikTok, Twitter, Pinterest, Google)
• Finance

This is an excellent opportunity to join us at an exciting time of change and transformation! In exchange for your experience, we will reward you with a competitive salary and market leading benefits package.

Interested? Apply here!

Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process. Applicants with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation either by phone on 0345 300 3725 or by email recruitment.online@marksandspencer.com, so we can make alternative arrangements for you.