Are you looking to create best in class digital marketing execution for LEGO.com EMEA?

Make an impact by bringing your digital marketing execution skills and affiliate marketing experience to our Ecommerce Performance Marketing team!

Core Responsibilities

•Oversee and manage our growing Affiliate Program in EMEA across market groups including Western Europe (UK, Germany, France, Nordics), and REEMEA (Russia, Eastern Europe and MEA).

•Participate in weekly standup reporting sessions around our sales plans, update teams on EMEA digital performance, and implement the action plans for our Performance Marketing & SEO team.

•Drive effectiveness in our affiliate marketing program across EMEA, establishing strong relationships and building new publisher partnerships to grow LEGO.com.

•Identify new opportunities for growth in our EMEA markets, focusing on ecommerce metrics for sales, new audience growth, and engagement.

•Maintain a broad view across digital performance marketing levers including affiliate marketing, search marketing, and programmatic, and support functional teams gain local insights to improve performance.

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is concentrated on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences.

Our team is spread across the globe, and we are adept to the current working climate, with dedication to the digitisation of workflows and collaboration among all our colleagues.

Working within our branded ecosystem, this role will be strongly tied to digital performance metrics across clear KPIs that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will be especially focused on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Do you have what it takes?

•Significant digital marketing experience across multiple digital channels, including SEM, SEO, PPC, affiliate, and display.

•Hands-on affiliate marketing experience across big networks including ideally any of Amazon Associates, Rakuten, AWIN, Webgains, Commission Junction or others in this space.

•Excellent communication skills are required, and comfortable in presenting both broad and detailed views on performance marketing channels.

•Exceptionally structured and organised approach to performance data; proficient levels in excel and analytics.

•Budgeting experience across digital channels, with general knowledge of basic finance principles.

•Comfortable working in a fast-paced team, and excited by problem-solving complex challenges, becoming a change lead, and approach obstacles pragmatically.

•Hands-on affiliate marketing experience as a publisher, advertiser or affiliate network account lead preferred

•Adobe Analytics experience is useful

Join the global LEGO® family

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

London, United Kingdom; Munich, Germany

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