Requirements:

• Degree OR professional qualifications in Marketing from a recognized entity
• 3 to 4 years of experience in a similar capacity
• Excellent knowledge and exposure in Advertising, Sales and Marketing, with a thorough understanding of the full marketing mix
• Experience in identifying target audiences and devising appropriate campaigns
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to the executive management

 
Duties & Responsibilities:

• Ensure all aspects of the product activities are aligned with the brand strategy
• Manage all key marketing projects to develop activation plans for campaigns
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Create an enduring brand message that results in increased sales, brand loyalty and improving market share
• Analyze the brand, the current strategy and highlight areas of weaknesses or conflicting messages
• Work closely with all divisions of the company to ensure commercial goals of the brand are met
• Drive innovation in communication in order to ensure leadership status of the brand
• Evaluate and drive the growth of Brand’s TOMA and enhance the image parameters are in line with brand plan objectives
• Ensure product superiority of the brand over category to drive market share & penetrate conversion

 
Remuneration: Between Rs.80,000 – Rs.85,000 (based on experience & capabilities)