The Job

• Drive campaigns for Sports Marketing and strategic properties by adding value with new ideas, proper marketing mix and activities to make campaigns more effective and engaging
• Carry out all assigned campaigns for the Sports Marketing and strategic properties portfolio on time and in full, whilst monetizing strategic investment and utilization of Brand Ambassadors
• Develop effective implementation plans to achieve brand leadership in Information Communication Technology, and drive digitization through sports marketing
• Ensure superiority of the brand and image to drive market share & Advance Tracking Program scores (04 Pillars of Dialog: National, Rational, Youth, Future)
• Work closely with Divisional Head & GCMO and Brand coordinators to execute effective campaigns, keeping in mind the overall objective and goal that is to be achieved
• Develop brand management capability within the Brands & Media team through regular guidance and coaching to build expertise and successors within the team
• Introduce new and simple campaign planning and execution methods for all campaigns/events under the Sports Marketing & Special Properties portfolio to receive maximum exposure and awareness
• Drive 360-degree approach to campaigns in order to keep a track of all major and minor campaigns, and ensure to submit the updated Brand Ambassador utilization matrix on monthly basis
• Responsible to forecast analysis and trend analysis to identify the key observations and inform the management, whilst managing and compiling the sports and events budget
• Liaise with internal and external stakeholders in order to participate in planning process, and implementation of planned activities in line with the guidelines to achieve overall brand objectives

The Person

• Minimum 5-6 Years’ experience in a similar capacity
• Degree in Marketing or Management / CIM / CIMA / SLIM
• Outgoing personality with excellent analytical, negotiation and communication skills
• Prior experience in Marketing and Advertising
• Knowledge in Sales will be advantageous