Assistant Brand Manager, Professional Division

Locations: Royal Canin's HQ site is in St. Louis; however, this position is open to work from all Mars US-based Hub Sites

The Pro ABM, as part of a team of marketers, will help lead the development and execution of marketing strategies and activities to reach, recruit and retain Professionals and ensure our brands (Royal Canin and Eukanuba) are the recommended choice. The person in this role will support and drive tactics across our professional segments ensuring that we are acquiring new professionals and driving a recommendation that gets a consumer purchase leading to the acquisition of new households. This person will work closely with the other members of the Pro Marketing team to ensure a seamless and premium experience throughout the professional to pet owner marketing journey. This position will support the development of annual marketing and communications planning for the PRO Channel for both brands, manage tactics and corresponding budget and track and report KPIs. He/She/They will play a key role in the expansion plans for business growth, with a particular focus on the Sporting, Working and Service segments for the North America PRO Business Unit.

This position will report to the Pro Marketing Director.

What are we looking for?

• Bachelor’s degree in business, marketing or related field. MBA a plus. Influencer marketing a plus.
• · 3+ years experience with an understanding of product development, sales/analytics, advertising, promotions and/or communications. Prefer business, marketing, sales, communications experience. Pet experience a plus. ​
• Good analytical, presentation, and communication skills 
• Ability to manage several different and complex projects at the same time 

What will be your key responsibilities?

• Work closely with Marketing Director and Pro Marketing team to assist in the creation and execution of integrated marketing plans. Assist in cross-functional organization, planning and execution to help grow the business within the channel.
• · Support a two brand portfolio, maximizing synergies to enable clear choices that account for distinctive brand positioning
• · Partner and work closely with internal team (sales/breed managers, Pro marketing team, brand team) to support KPIs and business objectives
• · Identify, develop and manage KOL programs and relationships to drive and support recommendations
• · Conduct competitive surveillance and analysis
• · As needed, support product launches working closely with marketing research, sales, supply chain/distribution, and legal.
• · Track and manage the marketing budget as it relates to segment tactics: forecast all expenses and allocate the spend based on ROI by activity
• · Lead the creation and execution of activation plans that connect with prescribers in their own unique look, tone, voice and media through collaboration with internal and external partners
• · Co-develop and execute programs, that focus on driving channel growth with a focus on new puppy and kitten owners
• · Monitor, report and optimize marketing activities and programs to maximize ROI and household acquisition goals
• · Collaborate cross functionally inside the organization and with key partners, ambassadors and agencies externally, ensuring quality and consistency of messaging and content
• · Manage internal and external stakeholders against segment marketing strategies, plans and execution to ensure alignment and visibility
• · Support the pro subscription launch and initiative as needed to support objectives and drive business growth.
• · Manage and act as primary point

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What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.