ABOUT THE JOB

• Be the technical lead on the implementation of any new analytics packages/solutions.
• Provide relevant insight and recommendations to the business in relation to trends and patterns in online sales, traffic and conversion, using a combination of standard reporting packs and ad-hoc analysis primarily via Adobe Analytics, and supported by Google Analytics.
• Monitor the websites for changes in online behaviour and flag any insights or highlight any problem areas to the relevant teams.
• Use data to identify consumer pain points around the site with a view to improving the customer experience.
• Work with the marketing channel owners to provide them insight on marketing campaign effectiveness and assist in driving the direction of our marketing through attribution projects and a robust testing plan tailored to fit each channel.
• Manage our tag management solution: Ensighten, working with the digital marketing channel managers to ensure the correct implementation and set up of all of our required tags.
• Work with the development team to ensure the data layer and Analytics tags are correct for any new pages/features.
• Be the representative of digital performance at the weekly senior trading meetings and present at the monthly leadership meeting, providing insights and recommendations for business growth.

 
ABOUT YOU 

• Professional experience in an analytics role, including use of web analytics tools and associated solutions.
• Experience of using Adobe Analytics is essential, along with advanced excel skills
• Experience of Google Analytics and Tealium is desirable 
• Ability to communicate complex data effectively across all business stakeholders including the MD and leadership team, via a variety of means (verbal, visual, written, including PowerPoint)
• Highly organised and process-driven, strong problem-solving skills
• Able to work both in a team and autonomously
• 2:1 in a numerate or commercial discipline would be an advantage
• An understanding of basic code (JavaScript/html for implementing tags) would be an advantage

ABOUT OUR OFFER
 

• Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
• Excellent rates with foreign exchange
• Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
• Private Medical Insurance, single cover with option to add dependants
• Permanent Health Insurance
• Pension scheme and life assurance

TUI is the leading tourism business and our vision is to make travel experiences special. To fulfil this vision, we never stop looking ahead, seeking new ways to delight our customers and grow our business. We recognise the power of digital and the massive contribution this brings to creating a truly unique an