Job Summary:
At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Disney’s Corporate Alliances develops and holistically manages complex, long-term relationships with selected brands and companies. Our mission is to forge innovative and inspirational marketing partnerships around the world to drive incremental profitability through unique and diverse value streams across The Walt Disney Company.
Job Description:
This position reports to the Sr. Manager, Alliance Management.
This position identifies, investigates, analyzes, negotiates, and forms deep relationships with third-party strategic alliances to create mutually beneficial business partnerships/arrangements.
This position will focus on accounts that require material, ongoing collaboration with multiple lines of business, and thus, requires a depth of knowledge and focus on a select number of complex individual accounts.
Drive value to Alliance partners as well as Disney through identifying mutually beneficial opportunities, analyzing their business impact to both, and developing, pitching, and executing creative and innovative marketing ideas.
This position requires an individual who is comfortable navigating an internally complex role, who can create deep mutually beneficial business strategies and act as a business consultant and representative of the Walt Disney Company to Fortune 500 Executive Leadership.
This position will be responsible for a portfolio of key accounts and success will be measured based on the renewal rate, client feedback, expertise in the designated industry, and development of short and long-term business plans that deliver on the account’s strategies.
Responsibilities:
Support development and execution of the annual and long-term account plans for Alliance partners through creation of pitch materials, financial analysis, and presentation to key stakeholders as needed.
Collaborate with internal partners across Disney BUs to identify, develop, and execute creative programs that deliver on Alliance partner’s business objectives and deliver value to Disney.
Manage execution and tracking of Alliance partner activations as appropriate across Disney BUs.
Plan and attend all annual marketing planning meetings (both US and international if applicable) to facilitate the flow and prioritization of marketing opportunities with Alliance partners.
Act as the key point of contact for assigned Alliance partners for compliance with the alliance agreement, account planning & development, and resolution of issues for both the Alliance partner and the stakeholder BUs.
Coordinate regular communications with Alliance partners and ensure all deliverables are met according to the partnership agreements.
Monitor ongoing trends in marketing and the partner category/industry to keep ahead of partner expectations and competition for partner marketing resources.
Develop and maintain an in-depth understanding of Alliance partner’s business, Alliance partner goals/KPIs, Disney BUs’ business goals and current marketplace trends.
Ensure timely reporting of program results, quarterly account dashboards, and monthly Salesforce updates.
Coordinate cross-functional teams composed of representatives from different Disney BUs to develop and execute partnership activities.
Support contract renewals, extensions and amendments by conducting appropriate due diligence, facilitating proposal development and analysis of deal terms for managed accounts, and lead negotiations as determined by the senior manager/director.
Basic Qualifications:
Minimum of three years of Marketing, Consulting, and/or Agency experience
Proven experience in relationship management and client-facing interaction
Keen interest in data; ability to tell a story and extract meaningful and actionable insights
Natural curiosity; takes the initiative to figure out the “whys†and the “whats†when presented with information
Ability to develop creative, measurable solutions to business challenges, grounded in insights
Ability to lead projects from inception to completion, including timelines, milestones, budgets and KPIs
Ability to communicate effectively and foster relationships with internal Disney cast members and Alliance partners at all levels
Ability to thrive in a fast-paced, dynamic, and matrixed environment
Demonstrated strong verbal, written and presentation skills
Self-motivated individual with demonstrated strong abilities in organization, prioritization, and multi-tasking
Comfortable with ambiguity and can embrace change
Demonstrated strong computer skills with advanced knowledge of PowerPoint, Word, Excel and Keynote
Preferred Qualifications:
Deep Familiarity with The Walt Disney Company’s brand, products/services, and guest experience
Experience in promotions, marketing, planning and end to end execution across entertainment/studios, retail, food & beverage, and/or consumer packaged goods
Ability to lead and influence internal and external stakeholders and manage multiple projects simultaneously with no direct authority
Required Education
Bachelor’s degree in Business, Marketing, Communications, or other related field or equivalent work experience.
Job ID: 109306
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