We are seeking an Analytical Lead to develop insights for our top multinational clients across Europe, to drive growth and help them reach their full potential. The successful candidate will be a strong data storyteller, with the technical skills to explore, extract, model and analyse data to create thought-provoking insights for advertisers. It is critical to have a robust understanding of the advertising ecosystem and excellent communication skills in order to land the insights with senior decision makers in a broad range of businesses. Through collaboration, robust planning, creative thinking and a strong appetite to learn and share, we’ll grow with our clients.

 Responsibilities

• Explore our data, become an expert. You will familiarize yourself with the Microsoft Advertising data and platform, building a deep understanding of marketplace, advertiser and audience metrics, as well as related performance KPIs. You’ll use this knowledge to:
• Model and analyze big data, creating amazing insights. You will show real curiosity and spirit to innovate, using sophisticated analytical models and data visualizations to extract thought-provoking insights that highlight the most relevant opportunities for our clients. With those insights you will:
• Meet with our clients, illuminating their advertising potential. You will be working closely with our Sales partners to plan and deliver your work. You will participate in client meetings, where you will present thought-provoking insights to business decision makers, in order to help them grow and fully maximize their potential. To elevate your own insights and storytelling, you will:
• Develop deep vertical expertise. You will spend time consuming industry news and third-party data. You’ll keep a close eye on our marketplace dynamics to get a good understanding of supply and demand, as well as industry trends and disruptors. Not only will your insights be sharper, but you will be able to prioritize your work better and build the ability to influence our strategic direction internally as well. This is the flywheel that will make you:
• Become a trusted analytics advisor to both clients and internal partners; a data expert who knows the industry and can speak comfortably to senior marketers about data, analytics, and how to build advertising success. An ambassador for Microsoft’s customer-first approach – you will anticipate and address client challenges effectively, leveraging that earned trust to drive increased investment with Microsoft Advertising

Qualifications

First and foremost, enthusiasm for this type of work is critical. You will need to be a curious data explorer, who collaborates within and beyond our team to have greater impact, drive success, and have fun together. We care about work-life balance and about doing the right thing. We are a high-performing team who puts culture at the center of our thinking. We see diversity and inclusion as not only the right thing for the wider world, but also critical to our own success.

 The successful candidate will also have some combination of the below qualifications:

• 6+ years of experience and proficiency in using tools such as SQL, PowerBI/Tableau, DAX for data extraction, manipulation and visualization to turn massive, dynamic datasets into actionable insights.
• Working knowledge and familiarity with Python and R a plus.
• Working knowledge of predictive modelling and data clustering/classification techniques
• Experience in a client-facing role.
• Strong skills in data visualization and storytelling to decision makers. Strong ability to communicate complex analyses to a mix of both technical and non-technical senior partners and clients
• Comfort working in an agile and constantly evolving environment while thriving amid ambiguity.
• Knowledge of the advertising industry, especially of the digital ecosystem
• Dynamic and creative problem-solving skills, with an ability to think outside of the box
• (Eventual) ability to travel up towards 25% (air travel may be required), as appropriate.
• Fluent in English & French